Click advertising or the so-called Google ad in our way

16 April، 2022 40 مشاهدة

Click advertising or the so-called Google ad in our way

Click advertising or the so-called Google ad in our way. Click ads, or the so-called Google ads, are a method that originated in the late nineties, and it is a tool that helps to stand out in the results when searching in Google, and this helps entrepreneurs display their products and services in obtaining large numbers of visits and customers on their site.

What do google ads mean?

With the help of “Google Ads”, you can create a sponsored advertisement and in this a great opportunity to increase revenue and increase sales from this business, the appearance of the advertisement provides solutions to customers at the moment when the customer needs help.

In the event that you are searching for what is “Google Ads” or Google Ads, this shows us that you want to take advantage of the largest potential of the digital advertising network in the world to market and promote something and make a high profit through it in one way, and there is a large “Google Ads” platform, which is one of the most important The platforms that are relied upon by many company owners, marketers and brands, whether large or novice.

From here you can choose keywords related to your brand, products, services and your product and when customers search for these terms, your store ad will be shown to them, and you only pay when a user clicks on your ad and visits your website or contacts your business using “Click to Call”.

Display ads on websites:

Display campaigns allow you to reach people with visually appealing ads as they browse across millions of websites and apps Display is a great way to extend the reach of your search campaigns to other parts of the web Display also allows you to track customers’ remarketing ads Existing, here leads and leads Use highly engaging calls to drive sales and signups Use visually appealing calls to action to drive sales and signups Create memorable ads to educate people about your brands or think about your product and expand your reach beyond search results To target people browsing websites and applications.

Text ads in search results:

Here campaigns in the search network allow you to reach people as they search on Google for the products, goods and services you offer, it is to increase sales, leads or traffic to your website, you can show your ads to customers who are actively searching for your products And your services, and chosen to boost your sales and subscriptions online, keep in mind that you should use your potential customers if you have a longer sales cycle, write text ads and choose keywords that don’t need files or special things and you can reach people who are looking for an activity you do You submit it.

Video ads on YouTube:

Video campaigns allow you to display video ads on YouTube and other websites Some types of video campaigns can help you increase general awareness of your brand Others are designed to increase conversions or get people to shop on your website Use video ads To make people aware of your brand or consider buying your product, and to create action-focused video ads, you’ll use the campaign sub-type of “increase conversions”, extend your reach beyond search results to target people on YouTube, and follow along With people who have already seen your ads or visited your site.

Promote websites on many channels:

Local campaigns help you bring people to your physical stores and places, and then your ads will be automatically optimized to appear across the search and display network. Online ads are used to promote your products and attract shoppers to your existing stores and to promote and market offers and events You must advertise in-store events and offers Local promotions, it displays detailed location information and helps people find your workplace and hours, and one campaign will display your ads on search and display networks on multiple YouTube channels.

Product listings on Google:

In the search results and the “shopping” tab, shopping campaigns are ideal if you are a retailer looking to sell your inventory. Store owners can also use local warehouse ads to promote the products available in your physical locations, and this is used in the lists of products that attract attention and attract the eye to promote them For your retail products, customers and sales leads get people to buy from your online store or sign up to get more, and sell your local store inventory to nearby customers. Click advertising or the so-called Google ad in our way.

Google Ads Features

Target ads:

If you invest money in advertising, you will want to see an increase in ROI, that is why it is important to target your ads correctly, to better understand the benefits of targeted advertising, it is easy to break them into two subcategories based on the parties involved; Consumer and Advertiser Consumers are the receiving end of all advertisements, so if they are not interested or connected to your message, you need to click on the drawing board again as an Advertiser, if you do properly targeted advertisements, the consumer will benefit from the following ways which are:-

More effective delivery of desired goods (service or product) directly to your door, an example of this: if you want something and you see an ad targeting the style and idea of ​​that thing you want and are looking for, you are more likely to buy it immediately, for more direct delivery of the message that you want Related to your interests, if you enjoy any of the elements around us that are presented in advertisements in a way that relates to that “lifestyle”, you are more likely to care and develop a more efficient campaign.

Control your costs:

Google Ads or Google Clicks gives you control over how you spend your money, there is no minimum and you can choose how much you will spend and you will only pay when someone clicks on your ad.

Manage your campaigns:

Google Ads also provides you tools to easily manage and monitor accounts, and if you manage multiple Google Ads accounts, MCC Manager Account is a powerful tool that can save you time, allowing you to easily view and manage all of your Google Ads accounts from one place.

You can also manage your Google Ads account offline using Google Ads Editor, a free and downloadable desktop application that allows you to quickly and easily make the changes you want to make to your account. You can use Google Ads Editor to manage, edit, and view multiple accounts at the same time. , copy or move items between ad groups and campaigns, and undo and redo many changes while editing campaigns.

Targeting and remarketing:

It gives you targeting and the ability to display your ads to reach people with specific interests i.e. people who are interested in your products and services and show them relevant ads.

Google Ads offers different ways to target, here’s a look at the options you have with online ads that can make your marketing campaigns more targeted:

Ad location: Show your ads on Google search results pages and websites that are part of the Google Search Network and the Display Network.

Age, location and language: Choose the age, location and language of your customers.

Days, times and frequency: Show your ads during certain hours or days of the week, and limit the number of times your ads appear.

Devices: Your ads can appear on all types of devices, and you can adjust which devices your ads appear on and when.

Protect your brand:

Your trademarks must be registered so that there is no problem.

Ease of measuring your success:

You will collect a huge amount of data in a very fast time, if you want to see what happens when you drive a large number of visitors to your site, this is the best way to learn. Adding a click ad or the so-called Google ad in our way.

With Google Ads If someone clicks on your ad, you will know if they click on your ad and then do something valuable to your business and buy your product, download your app, or phoned with a request You can track that too, by knowing which ads are getting clicks and which ones You don’t get clicks, you will also quickly see where to invest in your campaign, which in turn can raise your ROI, you can get other valuable data, including how much it costs you, on average for advertising that leads to purchases or phone calls to your customers online You can also use analytical tools to learn about your customers’ shopping habits and how long, for example, they tend to research your product before buying.

Disadvantages of Google Ads

Your landing pages must be top notch:

Click advertising or the so-called Google ad in our way. Google considers the quality of your landing pages as well, so your website should be fine as it relates to your search query. In the end, you can’t just rely on Google Ads to get traffic, your landing pages must be of good quality and relevant to your ads, so you can’t neglect your SEO, by optimizing your website landing pages your quality score will increase Which means you pay less for your clicks.

time consumption:

There is a fairly steep learning curve when it comes to Google Ads software, errors can cost you a lot of money, you need to invest a lot of time after setting up the campaign to make sure it’s done right, and then you need to keep monitoring to see what’s converting and what It is not converted and the like.

Ads have limitations:

You are limited to your character limit There are three 30-character titles and two uppercase 90-character description lines and a customizable display title, and ideally you need to include eye-catching title and keywords, benefits and a call to action in that too, there’s plenty to fit your ads It is very accurate.

Pay per click to your website:

This means that you will pay whenever someone clicks on your ad, and regardless of whether that click converts or not, so you may get clicks from visitors who have no intention of buying your product or service.

If you don’t have a budget, your ads will stop:

Google Ads software has a very short shelf life and when I say in short it means that when your budget is spent your ads are turned off, compare this with SEO which is a long term investment with a longer lifespan.

What is the solution to fake clicks problems on Google?

Go to Facebook / Twitter Ads.
Set up IP exceptions in Google Ads (formerly Ad Words).
Adjust your ad targeting.
Run remarketing campaigns on the Google Display Network.

Solutions to the problems of closing Google accounts

Click advertising or the so-called Google ad in our way. The problem of closing a Google account is a problem that has many solutions, and until the optimal solution is chosen, the user must explain the problem in detail until the appropriate solution to the problem is determined, and we offer you these solutions to solve the problem of closing or disabling an account.

First solution:

To solve the problem of closing the Google account at first, you must find out if the account has been disabled or this is a technical problem in your phone and if it appears on the page that your account has already been closed, and follow these steps below to solve this problem:

1- Go to the main page of your closed account.

2- Click on try to recover the account.

3- Follow the steps that are required of you accurately.

Second solution:

1- Submit a request to Google to restore the account.

2- Follow the required steps.

3- Send this data to Google by pressing “send”.

Third solution:

Before deleting any hacked account, keep in mind that you should use a security check to know more about your account that has been accessed, in this way you can take steps to reduce more damage to you from the hack.

You can see if they have been accessed so you know if they need to change your passwords.

You can see if they have been downloaded so you can let your contacts know if they should be aware of saving contacts in your account to watch out for suspicious messages, and you can check for any unauthorized payments so you can dispute them.

VERY IMPORTANT: Once you delete your account, you can no longer use the security check to review activity on that account at all.

Review and download your information

Before deleting your account:
You should review the information in your account to learn how to download the data you want to keep. If you use your Gmail address for online banking, social media or apps, you must add a new email address for these services, update your account recovery information In case you try to recover your account later.

delete your account

Note: If you have more than one Google Account, deleting one of them will not delete the others.
Scroll to the left, click on Personalization and Data.

Click Delete a service or your account, click Delete your account.

How do we get a good advertising result?

If you are struggling to figure out the best ways to promote your business; Or even what your options are, you are in the right place.

Social media is another free way to promote and market your small business, the most popular business accounts are Facebook, Instagram, LinkedIn and Twitter, but be sure to use other sites that may be specific to your industry like Pinterest or Reddit.

In this post I will give 15 effective ways to promote and market your business, whether you have no budget, limited budget or wiggle room:

Create and verify your Business Profile on Google.
Create a business blog.
Share your content.
Run Google ads.
Get customer reviews online.
Prioritize Facebook.
Monitor and respond to reviews.
Connect and contribute on LinkedIn.
Advertise on YouTube.
Upload videos to YouTube.
Try an impact marketing collaboration.
Spreading on social media.
Join and participate in an online community.
Attend trade fairs.
Run email marketing campaigns.

Who is interested in Google Ads?

private companies.
Services such as (cleaning, moving and maintenance, and so on…).

And many of these companies face many problems in Google, such as: the acceptance of the advertisement and the result that is found in Google in terms of ranking in the results and also the cost and also the fake clicks in Nofal Seo Company. The importance of this advertisement to the customer is always taken into account and we are working to provide the best results and get rid of the negatives and the method of advertising clicks Or the so-called Google advertising in our way.

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