In the event that you have created a custom audience that represents, people who have visited the site in the last two months. But it turns out that the number of those people is very few, does not serve your goals. In the event that you want to create an audience that is similar to this audience in terms of demographic characteristics and the same interests, and this audience has a larger number than the specific audience you targeted. In this case, this audience is called the lookalike audience on Facebook.
How to Create Like Audiences on Facebook
To create similar audiences on Facebook, go to “All Tools” and then select “Audience”.
From the “Create Audience” button, select “Lookalike Audience”.
The first page appears, asking you to select the source from which you want to create similar audiences on Facebook. This source consists of two options, which are “Value based sources” and here it is presented to other sources such as pixels and product catalogs..
If you choose the pixel, it will show you an audience similar to the audience that has already made a purchase from your site. Therefore, it is called “Value based sources” because it is related to the value of public purchases. It is supposed to show you the stats of the pixels that you have chosen. Get to know the highest value of purchases, lowest purchase value, and the number of people who have purchased from the site in the last 60 days, as we see:
We find here that he chose “Purchase” We can change the event to any event we choose. But if you choose “Value based sources” and this is the best “Purchase” event we can choose. He will thus prepare an audience with the characteristics of the audience who has already purchased from the site, and this is much better for achieving sales.
The next option asks you to locate the audience you want to create.
After that, you will be asked to determine the percentage of the audience. Note that the higher the value, the larger the audience. But also note that the larger the audience, the smaller the interests they have in common. But the smaller the audience, the more it selects an audience similar to the audience that has already purchased from your site.
It is better for you to keep the percentage 1% in order to get an audience similar to the one who has already purchased from your site.
We can also choose more than one slide for the audience if I choose (1). This means that I want to make one slide, but if I choose 2, as we see:
Here you have an audience of each audience for the segment you have chosen as we can see:
We can increase the number of audience and the number of segments as we want.
Finally, if you click on the “Create Audience” button, a message will appear stating that it cannot create lookalike audiences on Facebook. This is because the source, which is the pixel here, must have been purchased by at least 100 people from the same country, as we see:
In this case, the pixel needs to work more or the sales volume increases more so that you can create a similar audience using the pixel as a source.
We go again to the audiences page or the “Audience” and choose “Lookalike Audience”, but this time we will choose the “other sources” and in this choice it will display all the custom audiences that you created before, in addition to my pages, where I can Request to create a similar audience not a page you choose as we see:
You can choose any audience, either from the custom audiences you created or from the audience of any page, as shown in the image.
Suppose I choose a page (Nofal SEO).
Then I select the country, let it be Egypt and Kuwait. This means that I have selected the audience you want, which is the audience that is similar to the audience who visited the page (Nofal Seo from Egypt and Kuwait).
We select the slides you want, and they are often one slide.
After that we click on “Create Audience” as we see:
We find here that he created the audience with the specifications you asked us to see:
And we see here that he is still in the “populating” stage, that is, he settles the masses in their places until he gives you the correct number at the end, and this stage takes from one to two hours. But you can use it now as you want, but it is preferable to wait for the “populating” to work in order to get the sure number of the audience. This is how you got similar audiences on Facebook. But here is a question that arises
How do I use custom and lookalike audiences to make ads?
In order for us to use Custom Audiences and Lookalike Audiences on Facebook. Return to the Ads Manager page and from the “Campaigns”
We create any advertisement, let it be “Traffic”.\
We go to the “Ad Set” page, and from the “Audience” section. In this case, we will not choose a saved audience and we will not create a new audience. We will choose from the list called “Custom Audiences”.
By clicking on this option, you will see a list of all audiences, custom audiences, and similar audiences, as we see:
You can choose the audience you want, let’s say you want one of the custom audiences, click on “Custom Audiences”, and then choose the audience you want to choose.
Note that in the case of choosing an audience from the custom audiences, you can choose more than one audience at the same time, and this is an advantage unlike the saved audience, you choose only one audience.
You can also choose similar audiences, so that the ad will be shown to all the audiences you have chosen, as we can see:
Thus, we have created custom audiences in Facebook ads and similar audiences on Facebook, and we have used both of them in making ads.
In the following article, we explain the advertising and account quality policies.
