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Create private conversions events on Facebook
We already knew how to create “Standard Events”, but can we create events for private conversions? Meaning creating events with names other than the default names we know. The answer to this question is, yes it can, but from somewhere other than Event Setup Tools we will go through the steps that enable you to create events and private transformations below.
Create your own transfers events
First we go to the pixel that we created with the name Nofalseo’s Pixel, we will see all the events that have been added.
In the case of creating a new event other than the standard events that were added before, we click on the create button at the top right of the page.
Several options appear, from which we choose the last option, which is “Create a custom conversion”, as we can see:
This choice means to create a new event but in a non-traditional way in the way events create private transfers, because it is a private event.
By clicking on this option, another window appears asking us to select the event. Suppose we want to create an event on a specific product page in our site, let it be a product (chairs).
In a new tab in Google, I open my site on the page I want to create an event for and take the “url” of the page.
In the window that opens in front of us, we specify the name of the event, let it be (chairs).
You can write a description for it. This request is optional.
After that it asks you to specify the name of the pixel.
After that, in the “Conversion Event” box, we leave the default option as it is.
Then we write the “URL” of the page that we specified, you can add more than one “URL”
After that we click on “Create” as we see:
Then we click on Done as we see:
Returning to the pixel page, we will find all the “Standard Events” in the pixel. But where do I find the special events I’ve created?
On the left of the page we find an option called “Custom Conversions” as we can see:
By clicking on it, you will go to the events creation of the special transformations that you have done now, as we can see:
If we notice that the “conversions” that we have added in the name (chairs) are not “Inactive”, meaning that it cannot be used at the moment.
To activate it, click on it, a window will appear as you can see:
From that window, click on “Configure”, it will show you all the domains of the sites that you use within the special “Ads account”.
You will find the name of the site you are working on, next to it, a button with the name “verify Domain” here. Facebook will need to verify your ownership of the site, click on it to confirm as we see
button “verify domain”
By clicking on it, another window appears, we click on the “Verify Domain” button, as we see:
This is a one-time step to confirm that the domain you are using. It is yours, then you can add as many events as you want without having to take this step again.
Click on “Verify Domain”. We will find that he has opened our business account from the left of the page, we choose the option called “Domains” as we see:
Clicking on the word “Domains” shows us a screen under the name “Add a domain.” We add the domain as we see:
After typing the domain, a screen appears stating that it is necessary to take a copy of the “Meta” and place it on the site as we did in the pixel before that between <head> … <head> as we see:
“control panel”
We enter the site and choose the appearance or “appearance” We choose the template editor or “Theme Editor” as we see:
After that, to create events, a special conversions page will appear. On the left side of that page, we choose “header” to put the “Meta” that we took before.
The “meta” is placed anywhere between </head> <head> as we can see:
After that we click on Update or update the file as we did when we created the pixel, but this time we confirm to Facebook Business that the domain that we used is owned by us and valid for use as we see:
We return again to Facebook Business and click on “Verify Domain.” A screen appears for sure, we click on “Done” as we see:
Now the domain has become “Verified”, i.e. activated, and Facebook Business is sure that it belongs to you and is valid as we see:
After that, we increase the site and enter the “Conversion” that we specified before, let it be (chairs). This is in order for the site to feel that there are visits made.
Returning again to the “events manager” we can make “Custom Conversions” from it through “Create” or through “Custom Conversions” directly from the options, we do any “Conversion” with the same steps previously explained.
With this, we have finished the method of creating private conversion events on Facebook, and we will learn in the next article how to create a pixel using plugins.
This choice means to create a new event but in a non-traditional way in the way events create private transfers, because it is a private event.
