Brand Safety on Facebook means that your ad will not be displayed in certain places, such as sites with extreme violence, pornographic films, or sites that talk about religion that oppose some religions. In other words, it is to maintain your brand and control where it appears and is used by using the brand’s security features. To avoid all this, you can do “Brand Safety” and this is what we will explain today in this article in detail.
How do you do Brand Safety on Facebook?
In this article, we will explain in detail how Facebook brand security works. You can make this item from the following options shown in the following figure:
First: We close the security of the brand on Facebook by pressing the “Close” button, and a message will appear confirming that it has been saved automatically by clicking on the “Publish Draft Items” button, meaning do you want to publish it now, then we click on the “Close” button to not publish it at the moment .
Then a page appears to show the status of the advertisement.
In order to reach the brand safety on Facebook, click on the button at the top left of the previously mentioned page. A page will appear containing this option, as we can see:
We click on “Brand Safety”, right-click, and from the drop-down menu, we choose “Open Link New tab” to open it in a new “Tab” and the first remains open as it is, and you can select the brand safety on Facebook from the new “Tab”.
At first, we click on the arrow next to “New Ad Account” and choose the “Account” ad that we want to do the “Brand Safety” on. Facebook business for each account, as we can see below:
Choose “Controls”. From it we specify the places where my ads will be displayed within the account called “New ad Account” and then we find the “Inventory Filter” sub-choice or the filter that will be placed on the sites and places where I do not want to display ads. Under this option there are two sub-options as we can see below:
The option “Block Lists” is a file in which the sites and pages that I did not want to display my ad are placed in. This is done from the left side. We choose “Block Lists” as we can see:
By clicking on the “Create Block List” button, a page will appear telling you to make a “file” or “csv file”. This file puts the links for websites, applications, and Facebook pages.
Open a text file, let it be “Notepad” and write in it the “URL” of sites, applications and pages. You can write within it up to 10,000 lines, and from the “File” menu, select the “Save As” command, then name the file.
We begin to select the “File” to be saved in the “Block List”.
In the “Block List Name” field, we call it “BL” and then we press the “Apply” button, as we see below:
Facebook Brand Security
A page titled “Apply Block List to ad Accounts” will appear. On this page, we are told about our desire to put it with all the “Ad Accounts” or “Select ad accounts” or leave it without doing anything with the phrase: “Don’t apply to ad accounts now”
Then we choose a specific “Select ad accounts”. The box for this selection appears on the page, indicating the types of “Accounts” to be placed in the “Block List”.
We choose “New Ad Account”, then press the “Save” button, and the “Block Lists” page appears.
We go back to selecting the “Controls” and from the “Block Lists” we press the “Change” button, and from it the “Block Lists” are selected. Then click on the “Save” button.
Choosing “Topic Exclusions” means excluding advertisements from some sites. By clicking on the “Change” button, four sub-selections will appear.
The “Content Type Exclusions” option, when pressed, shows an option called “Exclude all live streams”. It means if there is a live video on Facebook and we intentionally want the ad to appear inside it, check the box next to this option. Your ads will be prevented from displaying in the “Live streams” and we will press the “Save” button.
The item “Publisher Lists” is the most popular place to display ads
The last item is “Delivery Reports”. I mean, the places where my ads were displayed, a page appears with this, but it is empty because it has not been implemented.
After all these procedures we have adjusted the brand security on Facebook. And when you return to the “Tab” the “Ads Manager”. Then we press the “Refresh” button to show what was done in the “Brand Safety”. He inserts it into my previous advertisements.
From the “Campaigns” we press the “Edit” button and on the next page we press “New Ad Set”. On the next page and from the “Placements” at the bottom, we click on the “Show More Options” command, and the required options appear from it, everything is available, and therefore you do not need to implement it in the future. every-time.
Now that we are done with this article and we know how Brand Safety works on Facebook? In the following article, we will learn about bids and bidding strategies.
