The way in which the company’s events are managed, leads to enhancing or damaging the company’s reputation and the customer base. Those events that are represented in the events or meetings allow the company to promote its brand and establish new relationships. The same applies to Facebook, managing events and tracking them by pixel is very necessary For sites, after creating a Facebook pixel, as we knew previously, we must link it to the “Ad Account” that you want to use it in, and identify people and give them the authority to use it. All this is done through the event manager on Facebook.
Facebook event manager
In order to associate the pixel we created with the “Ad Account” to do so, press the “All Tools” button.
Then select “Business setting”.
And we choose “Data Sources” from it we choose the pixels as we see:
After clicking on the “Pixels”, it will show us all the pixels that have been added. We choose the pixel we created with the name “Nofalseo’s Pixel”.
By clicking on the pixel that was created, a screen appears stating that there are no added people who can use the pixel as we see:
We will start adding people who can use the pixel by clicking on “Add people.” Another screen will appear for us. We will choose the people who have the right to use the pixel we have added (create a Facebook pixel).
Then we make the “full control” activate.
Then we click on “Assign” as we see:
Another screen appears, we press “Done” as we see:
With that the person we chose has permission to use the pixel we created, note that we can change or delete this person.
Now it is necessary to specify the “Ad Account” in which we use the pixel, and this is done through the “Add Assets” button located at the top of the pixel’s page.
By clicking on it, a page with the same name will appear, which is “Add Assets”.
We choose the account we want to add and then press “Add”, as we see:
When we click on “Connected Assets” at the top of the page, the account that has been added will appear.
By clicking on the “People” button on the same page, it shows us the people who have permission to use the pixel. The pixel is now ready for use.
The next step is that we go to the “Event” that we added previously, follow it and read it, and this is done through the “Event Manager” or the event manager on Facebook.
We click on the “Open in Events Manager” button at the top right of the page.
After pressing the event manager button on Facebook, a page appears from the top right of the page, showing us a drop-down list from which we choose the “Ad account” that we use as we see:
From the same page, choose the name of the pixel you want to track its “events” after selecting the pixel.
Then we specify the date we want to know from the same page as we see:
After choosing the date, we click on “Update” and the results will appear during the specified period.
Shows us the events or “events” that were specified before, as we see:
Of course, we can change and modify these events by clicking on any event, for example, “Contact”.
Clicking on it will show you the data for this specific event as we see:
From the same screen there is a button called “Manage Event” by pressing it, a screen appears, as we can see:
From this screen shown above we can cancel the event completely or change it as we want.
In the event that we want to cancel it, we click on the “Delete” sign and then “Done” just like that, the event will be canceled.
But in the event that I want to add new “Events” or modify the existing one from the “Add Event” button, the event manager on Facebook, as we see:
By clicking on it, several options appear for us, from which we choose the last option called “From the pixel”, which means that you want to change the event or add an event in the same pixel.
After clicking on the option, a screen will appear with a button called “open event setup tool”, click on it as we see:
After clicking on it, another screen appears asking to put the “URL” of the site. The site will be opened and start entering it and modifying or adding it as we see:
When you open the “web site” with the pixel added, as we can see, the “Events” you added as we did before:
And start adding events as you want from the event manager on Facebook. In case you want to make a specific page appear as track.
And we press the button “track a URL” and we choose the page and open it on the site.
Then I click on “Select the event” and choose the event as we see:
Then we click on “confirm”.
In the event that you want to see all the events that have been added, click on the All event from the “event setup tool” menu, as we can see:
You can add any event as we want from the event manager on Facebook.
After adding all the events you want to add, we click on “finish” as we see:
Then we press “done” as we see:
Returning to the pixel page we will see all the events that were added after the refresh of the page as we see:
These are all the events or “events” that you added through the event manager on Facebook or “Event Manager”.
We have now finished knowing all about the event manager on Facebook. Follow us. In the next article, we will talk about creating events and private transfers on Facebook.
