?What does SEO mean

12 April، 2022 40 مشاهدة

?What does SEO mean

You’ve already heard about the meaning of seo, but you don’t know exactly what it means. Or maybe you’re not quite sure how this can help you achieve your goals SEO is a very important marketing task for any website and if you’re new to it, it can be a bit confusing. To get the most out of SEO, it is important that you understand what it is, how it works, and how it can help you. This we may explain in this article with SEO professional Ahmed Nofal.

What does SEO mean?

What is meant by SEO is a set of digital marketing strategies that attempt to position a web page in an ideal position within the major Internet search engines (mainly Google).

seo What does it mean is an acronym for Search Engine Optimization, which stands for Engine Optimization It is also common to hear about positioning, to distinguish this free process from what is called SEM or paid positioning (search engine monetization, which will allow it to appear in ads search engine, banners, etc.)

In any case, SEO requires a continuous effort to maintain page quality and positioning by creating original content and links, implementing new tools, etc.

What does seo mean?

What is meant by SEO (Search Engine Optimization) is the process of optimizing your site, so that it can be better placed in search engine results for certain keywords. People usually focus on showing up on Google.

It’s about getting people to visit your site without having to pay directly for advertising, and it’s a marketing system that absolutely loves to use shortcuts:

  • – SERP – Search engine results page or search engine results page.
    – CTR – Click-through rate.
    – CTA – A call to action or a call to action.
    – CRO – Conversion rate optimization or rank and conversion optimization.
    – UX – User experience or user experience.
  • ما معنى سيو (SEO)

Engine optimization is a key factor in ensuring that our page (whether personal or professional) has more impact among customers and/or users, as it has been proven that the better the site, the higher the traffic.

In the long run, a good SEO strategy will allow us to improve the quality of traffic (users who see that their expectations are met, including our website within their reference pages), and get a good reputation, profitability, and an increase in profits, in the case of commercial sites. Find out what SEO means. In the following lines, we will explain the basics of search engine optimization.

Keys to Doing Good SEO

SEO development makes it better adapted to user needs, so the better the user experience, the more valuable the search engines are to us. Likewise we must have an organized page, choose the descriptions, categories and tags that define our page correctly, here is the practical application of what SEO means.
On this line, don’t forget to take care of the headlines and first paragraphs so that they are suggestive and anchoring (keywords work best when they’re at the beginning).
Provide high quality content. In a world as vast and competitive as the Internet, if you want others to visit you, you have to contact them. How do? It attracts you with interesting and original content that is constantly updated to meet your requirements.
Graphic materials are essential. Users often prefer information that comes to them through photos and videos.
Linkbuilding. Try to add backlinks to your page from other websites and especially from social networks (even getting a good position, it is an unimportant first step to increase traffic) Of course, make sure it is working and not broken (very few internet users give second chances) .
Any page that claims to be successful today requires a portable version.

Why should you care about improving the engine for the better?

After we have explained to you what SEO means, we will explain to you why we should care about search engine optimization, as research shows that sites on the first page of Google receive the largest number of clicks. The number of people who click on a website (CTR) on Google gradually decreases as they increase their rank on the page. If you do search engine optimization correctly (we’ll see in a minute), traffic can build up over time, while paid advertising needs constant investment. Given that search engines get 93% of site traffic, there is a lot of potential traffic. to your site.Google is getting smarter and more advanced every day. But you still need help. Understanding engine optimization and optimizing your site will help search engines get the information they need, so you can get the results you want.

  • ما معنى سيو (SEO)

SEO is always changing

As search engines age and algorithms change, some tips stop working and new ones appear. But one thing remains constant. Search engine optimization (SEO) is one of the best sources of long-term traffic, and it can take a lot of work. Applying this true understanding of what SEO means.

Search Engine Optimization Basics

Search engines are designed to find information and provide answers. When it comes to how a search is conducted, Google searches millions of web pages to pull out the most relevant information for its users.

How do you think about improving the engine for the better

Knowing that Google wants to provide the best response to its user request, there are three rules we can keep in mind when we approach what SEO is:

Rule 1: Google is for answering people’s questions.
Rule 2: Google knows more than we and the SEO experts do.
Rule 3: Google wants answers, not gimmicks to get better rankings.

So what do you need to do to get a good ranking for your site? Answer questions better than anyone else on the Internet. Try not to overcomplicate things. And don’t try to trick Google with short-term tactics.

7 Basics of SEO for Beginners

We hope you are starting to see that optimization is not that complicated. In fact, it is quite simple, at least the basic parts of this part are. Establishing some SEO basics can make a huge difference to your site’s ranking.

ما معنى سيو (SEO)

1. Use a content management system that is well adapted to search engines (such as WordPress)

If Google can’t upload to your site, it won’t be indexed and won’t be rated. What does that mean? Google uses tracking software to find and index and rank websites. So, if these bots can’t access your site, your site won’t appear in the index. If your site isn’t indexed, then Google isn’t ranking your site. And if you want Google to crawl and index your site, there are a few things you need to set up from the start.

Submitted by: Technical SEO

Don’t lose inspiration from this. Technical SEO is simply making sure your site loads correctly and is visible to Google. Technical requirements change, but the need to keep your site within reach of Google’s bots will always be there. Using WordPress as your Content Management System (CMS) is like giving yourself a head start when it comes to creating a search engine responsive website. There are some SEO plugins that do just about everything for you, so you don’t have to worry. Here are some of the basic things you can do in WordPress to help track and index your site:

Create an XML sitemap

The XML sitemap is the file that lists all the pages on your website. The sitemap is usually located at yourdomain.com/sitemap.xml. If you are using a plugin like Yoast, creating a sitemap is very simple.

Install Yoast SEO Plugin. Go to General and then on the tab at the top select Features. From there, you can enable or disable XML sitemaps and save changes. Now you just want to submit this sitemap to Google Search Console.

Create a Robots.txt file

Robots.txt is a text file that tells seo search engines where to go and where not to go on your site. Like a sitemap, Yoast can generate a robots.txt file.

In the Yoast plugin, go to Tools > File Editor and you’ll see a button for “Create a robots.txt file.” Although it’s just a simple text file, not setting it up the right way can greatly affect how your site is indexed.

Uncheck “Install search engines”

This is a very simple thing, but it can be something that greatly affects your search engine optimization efforts. It’s just deselecting the option that discourages search engines from indexing your site. This is generally used when a site is under development to prevent it from showing up on Google before it’s finished. To find this, go to Options > Reading and Search until you find this.

2. Make sure your site works on mobile devices

In November 2016, Google announced the mobile-first index. This basically means that Google will see how your site appears first on mobile devices, before it is indexed and ranked.

It’s harder to think of someone who doesn’t use a smartphone than it is to think of someone who doesn’t. So it doesn’t surprise you to learn that more than 51% of mobile users have found a new company or product while searching on their mobile phone. According to this study, 52.2% of website traffic worldwide was generated by mobile phones in 2018. The same has been steadily increasing every year since 2009. In addition to all this, according to Google, there are more than 27.8 billion more requests for mobile devices than for computers.

Still not convinced? Here are some of the reasons why you need your site to work on mobile devices:

Site usability You want people to be able to move around your site. So does Google. Responsive web designs allow people to navigate more intuitively, resulting in a better user experience on your site. It is also one of the best web design practices.
Page Speed ​​You want your site to load quickly for more visits.
Bounce rate – How quickly do you get off your site because it’s not working properly on your cell phone? This is not something you want for your users (or for Google).
Traffic comparison for WordPress sites: computers vs mobile devices vs everything else

Mobile devices should be your top priority, there’s no doubt about that. But what you really need to focus on and improve on is how your customers interact with your site. In our study of over 13 billion WordPress logins, we found the following:

3.395 billion requests occurred on computers.
3.1 billion requests occurred from mobile devices.
1.5 billion requests occurred from other sources, such as API calls, seo engines, bots, bots, etc.

Look at the data in Google Analytics and check where to hit the goals that matter most to you. Don’t ignore your users by making SEO completely dependent on some of the news you read in some blog that says SEO traffic is going through the entire mobile market.

3. Get an SSL Certificate

SSL (Secure Sockets Layer) certificates are small files installed on the server that act as a security measure for websites. Once installed, this will change your HTTP to HTTPS and run a padlock in your browser.

4. Make sure you have fast and reliable hosting

Choosing the right web host can have a huge impact on your engine optimization. Have you ever come across a website that takes years to load? Be honest, did you wait or did you leave?

Your website’s loading time is an important factor in ranking because no one wants to wait forever for a web page to load. Odds are, if you find yourself in a situation like this, you’ll hit the back button and go the other way. Google knows that people do.

Hosting plays an important role in site loading speed.

5. Obtaining links from other (related) websites

An external backlink (or internal backlink) is an HTML hyperlink that points from one site to another. These are important factors for search engine optimization.

Studies have shown that pages with more (or better) external backlinks tend to rank better than pages with fewer external backlinks.

Search engines use links to:

Find new web pages.
Help determine how the pages are to be laid out.

These search engines use backlinks to track your website. They will track backlinks on your pages, pointing to other pages on your site (internal backlinks) and they will track links (external backlinks) that point to other sites.

Look at these as votes of confidence from other sites. But not all links are created equal. It is better to have some backlinks from good sites that are relevant to your site, rather than having junk and irrelevant links just for having them. Link gathering is an important topic in search engine optimization. Just to stay on topic, here are some techniques for collecting links:

Blogging Hosting – Find sites in your industry, write an article for them, and link to their site.
Collect Broken Backlinks – Find pages with 404 pages, tell the webmaster and ask them to point you to your site (if the alternate link/page is the same as the broken content).
Unlinked mentions – Find people who talked about you on the Internet, but didn’t link to your page and just posted the link.
From Your Competitors – Find the links your competitors have.
Change the purpose of the content – turn this article into a video and vice versa.

6. Write the content that people want to read

You can’t talk about a topic related to SEO without talking about how important it is to have quality content.

There is no secret recipe, good content is simply content that people want to read. Sure, there are some content marketing basics to keep in mind, like budget, tools, and promotion but you won’t be able to do that without content that people want to read.

It’s obviously more than that, isn’t it? That’s right, once you know what you’re writing (thanks to doing some good keyword research), there are a few things you can do to improve your SEO content:

Improving Readability Most people hardly read online content, so be sure to break your content into sections with subheadings and bullets to ensure people don’t get intimidated by that huge wall of text in front of them.
Use images – In the same way, include images such as photos and GIFs to enhance your content.
Go further – Long content isn’t always the best option, but when it comes to content length, long articles generally go into more detail, so you’ll rank better.
Use the facts – If you’re citing a fact or using statistics to make a point, link it to the study to improve your traffic if it appears in an excerpt.

Creating permanent (always relevant) content is always a good thing. But if you fail to improve it, you may leave a ranking.

7. Optimize your pages

Just having content on your site is not enough. You need to optimize it so that it appears in Google for your desired keywords. Each page should have a ‘keyword focus’ for which it should be optimized. This does not mean that it will rank only for this page, in fact, a page can rank for multiple terms. But to keep things simple, you’ll need to structure your page optimization around a keyword.

The basic elements of optimizing your pages

After we know what the meaning of SEO is

ما معنى سيو (SEO)

Title tags

Title tags are one way Google can understand what your page is about. You want to make sure that the keyword you want to rank for is in the title tag. It should also be considered that the title tag is not the title you see on the page. These tags are usually H1 or H2. Although they may be the same or contain the same keywords, they are two different elements. If you are using Chrome as your browser, there is a very simple way to find out the address of the page you are currently browsing. Just hover over the tab and a gray box will appear for that page.

Keep length in mind when writing title tags. What Google will offer will vary, but a good general rule of thumb is to have around 55-60 characters, or 600px.

You can use this very useful SERP preview tool to make sure that your title tags aren’t too long. You should want your keyword to appear in the title, but in a natural way. Your title tag is usually the first thing people see on the results page when they search for a keyword. So make a good impression and make them want to click to read more on your site.

meta description

If the title tag is in the header of your page, the meta description is a one-line summary that encourages them to keep reading. The meta description is the last HTML element that cannot be seen in existing pages.

On some occasions, Google chooses not to display your meta description and will generate its own. But that doesn’t mean you shouldn’t bother writing it. Writing a good meta description can get people to click through to your site. Remember: appearing in SERPs is just the first step. You still have to get them to visit your site.

Url

When it comes to SEO, there are two main things to consider with URLs:

Rankings – URLs are a small ranking factor. So ideally, you want to put a keyword that is important to rank in the URL.
User Experience – A good URL should be easy to understand for search engines and real people. Consider this: Can you guess what the page is about just by looking at the URL.

We have finished this comprehensive guide with an SEO expert on what seo means and how to optimize the engine for the better

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