In this article, we will learn where Facebook ads appear and everything we will be exposed to. Facebook Ads appear in certain places, and they are all equally important, since there are people who visit Facebook from their computers and others from their mobile phones, which is why you should take both The two aspects to consider when creating your ad.
We will click on the “Create” button on a page called “Campaigns” and a page titled “Create New Campaign” will appear. You can choose any type and let it be “Brand awareness” as we can see in the following:
When you press the “Continue” button, a page with a new campaign called “New Campaign” will appear. When you enter any ad group within the campaign, the data for this group will appear. From this data, we choose the previously created “Audience” and at the bottom we find the “placements” item (where ads appear). )
And it has two options, the first: It means the appropriate places to display your ad.
Second: It means that we choose where our advertisement appears and when we click on the last option. A statement will appear to you with details, as we can see:
When we want to delete a selection from these places, we delete the check mark from its box.
Below are the sub-places for each of these applications, which are listed under “Placements”.
7 places where our advertisement can be displayed as we can see below:
We will now learn about the 8 choices and what are the most important places to display the advertisement.
1- The “Stories” option is available in the “Application” and contains three sub-selections.
2- Select “In-Stream” which is video ads only, and when you open it you will find one place with the phrase “Facebook in-Stream Video” which means video ads that appear while you are watching some videos.
(Meaning when watching the video, the video is cut with sound and image to display the advertisement, and after the advertisement is finished, it returns to the video again.
3- Choosing “Search” means, do you like your ads appearing with search results, and when you open it, only one place appears called “Facebook Search Results”, that is, when you search for a specific thing within Facebook by typing a specific thing, a set of results will appear to you for the thing you are looking for.
4- The “Messages” option means that if someone opens his messenger, he will receive a message from a specific page for a specific advertisement (this message is not among the messages, but it will be replied to him personally inside his “Inbox”.
5- The “In-Article” selection is a special platform that Facebook has created for bloggers or who. They have sites with articles so that people can link between their Facebook page. (This is because when you add any article, the article is automatically downloaded to the Facebook page).
And the extent to which it benefits from that: that Facebook puts ads in its articles and gives a return to the author of the article from the ads that are downloaded.
6- Choosing “Apps and Sites” means that your advertisement will appear on sites and applications. (Facebook has become like Google, it has partners with Apps and many sites that participate in Facebook).
All of what was explained above, we can make an automatic setting for all these options by checking the special box
“Automatic Placements-Recommended” under “Placements” and after that we run our ad and after a while we see the stats. From these statistics, a specific advertisement appears, and through the report, we choose “Manual Placements” and start selecting or deleting the things that appeared in the report and are unsuccessful.
At the bottom, we find an option called “Show More Options.” When you click on the adjacent arrow, several other options appear, including:
In the item “Devices”, you can press the Edit button, and it will ask you where to display the advertisement for devices, whether “Desktop” or “Mobile”. This means do you like to display your ad on mobile devices only, either desktop devices only or both. (It is preferable to leave the default mode).
The option “Exclude Skippable” When the “EDIT” button is pressed, one option appears, which we specify when desired, as we see below:
The “Brand Safety” item is related to the display locations and every campaign you implement you will find this word inside.
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