Previously, we learned how to create a catalog on Facebook using the “Partner”. The importance of the catalog is that it contains information about all the items that you want to advertise or sell on Facebook. You can also connect your catalog with different forms of ads such as dynamic and store ads. Now we will learn how to create a new Facebook catalog or modify what has been created.
Create a catalog on Facebook
This is done by going to “Facebook Business Manager”.
From All Tools, click on it, then choose the last option, which is the “Commerce Manager”, as we can see:
From this choice we can set up a store or we are making a catalog as we see:
We will choose the “create catalog”. We move to another page asking me to specify the type of catalog, is it goods or products, or travel, as we see:
The next step shows us a screen where we specify the name of the catalog and asks us to add items. Either in the traditional way or via Connect a ” partner platform” as we can see:
We click on Create, and so we have a catalog in which we can add products, as we see:
We can now add products through the “Catalog” field and then the option called “Items” as we can see:
From the “Add Item” button, it gives me two options. Do I want to add only one product or a group of products, for example, we choose to add one product. After that, the page appears, in which we specify the data of the product that you want to add, as we see:
On this page shown above, we specify:
product name .
product image.
The URL of the product page.
The price and if there is a discount, we determine the price after the discount.
The condition of the product, is it new or used?
After completion, we click on “finish” and a page appears stating that the product has been added to the catalog and you can add another product as we see:
In the event that you want to add another product, click on the “Add Another item” button. Add the items for the product as we did before, but in case you are finished, click on the “Close” button.
After we finish adding all the “item” we want, we go to the “Catalog” and we see all the items that have been added. These are the steps for creating a catalog on Facebook as we see:
We can also, delete any “item” or temporarily disable it.
Divide the catalog on Facebook
There is a very important step that we can do after creating a catalog on Facebook, which is to divide the catalog in the event that there are several products and you want to divide them into groups or sections, in order to be able to make advertisements on any of the “sets” that you challenged easily. We will see in the following how Catalog split.
From the options on the left of the page, we choose the option called “sets” as we can see:
A page will appear with all the items in our catalog, click on the “Create sets” button at the top right of the page, as we can see:
After pressing “Create sets” two options appear for us, we choose to create a group manually and select the items I want and the name of the group you want, then press “Create” as we see:
Returning to the previous page, we will see that we have now groups or “Sets” with the names that you specified and within them the elements that were added inside them, as we see:
We complete the rest of the options in the “Catalog” and find the option called “Issues”. It is the option that warns you if there are errors in the catalog for you to fix. These errors, such as if there is an image of a product that violates Facebook’s policy, or the product has been executed, you must modify your availability, and so on.
The next choice is the “Data sources” and this choice shows us whether the catalog information comes through the site through the “Data feed”. Or by entering it manually through you.
The next is the “Events”, and this is a choice that will let us know if anyone has added to the cart, visited the site, or made a purchase according to the events that we have identified. Finally, we learned how to create a catalog on Facebook, divide it and modify it, and we will learn in the next article how catalog ads work.
