We have previously done the creation of store addresses, in order to facilitate the access of customers who interacted with the ads that you made to your store, to go to the nearest branch in order to make the purchase, and this is what we really want. Now we will run a store visit ads campaign that directs customers to the nearest branch of your store. By giving them directions and details to make it easier for them to reach the store, as follows.
Store Visit Ads
In order to make advertisements for store visits, we had to create the “Stors” that we created.
From the Campaigns page, click on Create.
Then we choose the “Store traffic” campaign, then we select the page we are working on, and only the pages that you have created “Stors” will appear, then we click on “Continue” as we see:
From the next page, we choose the campaign name (store visits) and leave the rest of the page as it is.
We go directly to the “Ad Set” on this page. The first thing we notice is that it shows us the page we have chosen. We made a “store” on it as we can see:
The next step asks to select the “Store sets” that you want to make advertisements for store visits. We will assume that we will choose Cairo branches as we see:
We can make “Store sets” from the same place by “Create a new store set” as we can see:
After that, we define the budget in the usual way.
Then we go to the audience or the “Audience”, and we find that in the public clause, the “Locations” are not found, as we see:
This is because here you are making advertisements for store visits, so the audience surrounding the addresses of the branches or stores that you have selected will be targeted. There is no need to determine the whereabouts of the audience because they are already specific to the addresses and places of the “Store” that you have specified.
target a geographical area instead
But you can cancel this selection by clicking on “target a geographical area instead”. By clicking on this option, you can specify the targeting
places you want as you want in the usual, recognized way.
Scrolling down to the bottom of the page, we find the “Placements”, we leave it as it is automatic, and the Optimization & “delivery” as they are.
We return to the advertisement itself and complete the rest of the steps. We select the page on which you want to make advertisements for store visits.
We come to choosing the “Ad voice” and it asks you to select the page that you want to appear in the advertisement, is it the main page or the “main page” and here the name of the main page I am working on will appear by clicking on the advertisement, it will direct people, each individual according to the place closest to him.
Or you choose the “Local Pages” or sub-pages, and here the ad will appear with the name of the sub-page you selected, for example. (Cairo branches), but it is better to choose the “Main Page” and it directs the audience each according to his location.
We go to the “Ad setup Format” and choose the type of advertisement you want, “Single image, Carousel, or Collection.” We choose what we want, for example, “Single image”, we choose the image.
Then type the “Primary text” and select the “Headline” as we already knew.
We come to the Destination and it asks you to specify who will press the “Call to action” to go to any available options. Does the store locator open the store’s location for him and not display the “Open in map” map of the store’s location via the “gps” of the phone The customer, or “Website URL”, that the person in this case directs the person to visit the store’s website only, and here the advertisement loses its advantage as advertisements for store visits because the main objective of this type of advertisement is to urge and direct people to the locations of the advertised store’s branches. It is supposed to open a map for the user. In this case, “Open in map” is the correct choice.
Now the “Call to Action” button becomes a “Get direction” that will direct the user to the store map, as we can see:
Store Visit Ads
Finally, it is ready. Once you click on “publish” or “publish”, the advertisement will be reviewed, approved and published.
When you press the “Send notification” button, it will send a notification to the Facebook account, as we can see:
When you open the advertisement on the mobile, it will appear to you in this way, and the “call to action” key or the interaction key is the “Get direction” as we see:
By pressing the “Get direction” button, it will open the “Map” of the Astor location near your place, as you can see:
Thus, we have tested the validity of the store visit ads that we have created. Learn now to track conversions on Facebook Pixel.
