Explanation of adding the free and premium Yoast SEO, the installation method, and the most important settings

19 September، 2023 137 مشاهدة

Explanation of adding the free and premium Yoast SEO, the installation method, and the most important settings

Who among us does not dream of leading the search results in the most important words of his site? The Internet is filled with millions of sites in all fields and in all respects, but few maintain the lead thanks to the commitment to search engine optimization factors. The Yoast SEO add-on is considered one of the pillars of assistance in the search engine optimization processes of the best SEO professionals in the world.

The Yoast SEO add-on is the most prominent tool in the Yoast SEO add-on for creating websites, especially on page SEO. Improve the content of your site smoothly and easily for all beginners and professionals as well. With simple steps, you can improve the content, define your keyword, and find out what you lack to ensure that search engines lead in your important words.

What is Yoast SEO plugin?

The Yoast SEO add-on is specialized in improving and configuring the internal pages of the Yoast SEO add-on, and helping it to lead the search results on the Google search engine and others. The tool is easy to use among beginners and of course professionals, and it is spread among websites installed on WordPress and is considered the most popular. The world’s first tool for optimizing and configuring websites, used by millions on the WordPress platform for its efficiency and quality in evaluating engine optimization factors.

In the event that you are a beginner in improving your site, you can work on the traditional Yoast SEO that is available for free on the platforms, but if you are a professional who seeks to obtain the best guaranteed results, then you can start from the next point, which is the installation of Yoast SEO Premium. But, what is the difference between Yoast SEO Free and Yoast SEO Premium?

The difference between Yoast SEO Free and Yoast SEO Premium

Bloggers on websites easily get a free copy of Yoast SEO, which enables them to obtain titles and methods for keyword optimization and to configure the appearance of pages to suit the continuous updates of Google algorithms. Yoast SEO works on both classic and modern WordPress editors and gives quite satisfactory results.

As for adding Yoast SEO Premium, it is very different from the first, as you can now focus on more than one keyword, as well as learn about the appearance of your article or blog through social media. In my opinion, the most important aspect of Yoast SEO Premium is its ability to suggest unique internal links that support your article.

We can learn about the difference between Yoast SEO Premium and Yoast SEO Free from the following comparison:

ف علي مدي الفرق بين Yoast SEO Premium و Yoast SEO المجاني من المقارنة التالية:

Advantages

Yoast SEO Yoast SEO Premium
Focus on multiple keywords

×

Preview on social media

×

Readability 

htaccess files

Primary URLs

Sitemaps

Suggestions for internal links

×

Plugin updates

robots.txt files

Content analysis

×

breadcrumbs

Redirect manager

×

Technical support for one year

×

Get focused keywords ×

Note: To get the best results, we recommend using Yoast SEO Premium to take advantage of the features available in formatting, content, and the focus of internal backlink keywords.

How to install the Yoast SEO plugin

Now it is the turn to learn how to install the Yoast SEO add-on, and how to run and configure it. Beginners usually make mistakes in installing yust, which causes many problems that may lead to counterproductive results at times.

You can follow the Novel SEO guide to installing and activating the Yoast SEO plugin step by step:

First: You must log into your site

In order to be able to add Yoast SEO to your site, you must log in to the platform using your username and password.

اضافة Yoast SEO

Second: Click on “Add-ons” to choose the Yoast SEO add-on

By clicking on Add-ons, you will be taken directly to the Add-ons page to choose the add-on

Third: Choose the Yoast SEO plugin

By clicking on “Most Popular”, the Yoast SEO plugin appears. Click on the “Install Now” button. If it does not appear, you can search as “Yoast SEO”.

اضافة Yoast SEO

Fourth: Activate the add-on

In the same location of the installation, an activation button will appear to start using it.

Yoast SEO plugin settings

After you are able to install the add-on successfully, you will start your second most important step to run and use the add-on, which is adjusting the settings. Adjusting the settings in the wrong way and not completely correct may lead to failure to reach the desired results or damage related to the archiving of your site data on search engines.

Initially, when you open the Yoast SEO plugin, on the WordPress dashboard you will find the Yoast SEO tab through which you will manage the settings for your site. In the beginning, you will need for the first time to confirm the addition via the link at the top of the page.

اضافة Yoast SEO

By entering this link, click on “Configure Yoast SEO”. Then you will move directly to the rest of the steps for adjusting the add-on settings.

Adjust environment settings

These settings are for confirming the effectiveness and validity of the site for archiving on search engines. Below you will find two options:

  • The first option: the site is active and ready for archiving
  • The second option: the site is under construction and should not be indexed

You can click on the first option to start archiving the site normally.

اضافة Yoast SEO

Site type settings

By moving to the second step, you can select the type of site you want through several suggestions, choose the type of site on which you install the Yoast SEO add-on.

اضافة Yoast SEO

Site ownership quality settings

By clicking on the “Next” button, you will find settings through which you can determine if the site belongs to an organization or a person. In the event that you choose an organization, you will have to enter some other data, such as:

  • Organization name
  • The organization’s logo

The organization’s logo should be an image of “112 x 112px” in size. It is preferable that the logo be in the form of a square, as it is in the attached image. But if the choice is a person, you will not need this request and you will only be asked for the name of the person.

اضافة Yoast SEO

In both cases, you can complete the information about the social media platforms of the site. In the event that the site is for an organization, you can permanently add the organization’s social media, but in the case of individuals, you can modify this data, including the name and description of the user on WordPress on the page.

Note: You can complete the setup without entering the social media data of the site, or entering one of them and linking them. The addition requests this data to complete the site identification cards on the search engine in a good, consistent and professional manner.

Search engine visibility settings

In the settings of what is known as “Search engine visibility”, the extension asks you to allow a certain type of content on your site to be indexed or archived on the Google search engine. In most cases, it is preferable for you to choose the default settings, in case you do not know what you want at the present time. In this step, it is suggested that you index all posts and pages, or one of them, on the Google search engine.

Author settings

These settings determine the archiving of author files, and indicate whether you are the only author on your site or there are different authors to not archive files twice. In this case, you can tell Google not to archive these “noindex” files. In the event that there is more than one author for your site, you can choose “Yes”.

اضافة Yoast SEO

Google Search Console settings

What distinguishes the Google search engine most is the addition of an important tool such as Google Search Console. This tool enables you to monitor the work and results of your site, as well as information about advanced words and pages in the search results, and many more.

Link your account to Yoast SEO, and link statistics.

اضافة Yoast SEO

Heading settings in Yoast SEO plugin

When your customers search for you, your web address must appear to them in a decent and integrated manner, which is what you format through the YOST plugin. For example, as you can see in the following images, the name of our site and next to it the company’s logo in a coordinated manner that expresses the company’s goal and strategy.

اضافة Yoast SEO

As you can see, the title has a dash (-) format between the company name and logo, and this is for the title settings. You can choose between the “Title separator” elements to separate the name and what you can add, whether it is a logo, type of work, and so on.

اضافة Yoast SEO

You have successfully installed the Yoast SEO plugin

Thus, you have reached the end point of installing the Yost tool, and you can now subscribe to the newsletter of the tool.

اضافة Yoast SEO

Yoast SEO control panel

In order to start controlling and working with the tool on your site, you must make sure of some important things, related to archiving the site, readability analytics, site maps, ….. etc. Youst settings are divided into three main tabs:

  • control panel (general)
  • Advantages
  • Webmaster Tools

Dashboard tab

اضافة Yoast SEO

After completing the installation of the tool, you may encounter any SEO problem on your site, and this is what the tool will alert you to on Dashboard. The Problems view on the General tab includes some tips for resolving the problem, and you can also access a so-called “configuration wizard”.

As you can see, there are no SEO problems on the Novel SEO website, thanks to the continuous follow-up and follow-up of the latest developments and updates of the tool and the Google search engine, to avoid SEO technical problems.

Features tab

اضافة Yoast SEO

This tab gives you some important powers, such as activating some important features such as SEO analytics, readability, sitemaps, and admin list.

XML sitemaps are one of the important things that the YOST tool helps you with. The tool connects you to site maps by pressing the “question” help sign and pressing “See site maps” to get it.

Webmaster Tools tab

اضافة Yoast SEO

This window helps you connect to the different search engines Google, Bing, Baidu, and finally Yandex. Using the search engine webmaster tools, you can get the special verification code and put it in the field corresponding to the search engine to be linked.

How does the Yoast SEO plugin work on WordPress?

After completing the installation process, the tool appears as a main component on the page dedicated to writing the publication on your site, and this is what helps the professional article writers to improve the writing of publications to get the best promotion from search engines.

The tool is subject to many algorithms of the Google search engine, to understand what the engine wants and start guiding you while writing the publication to reach the best formula that increases the awareness of the reader and makes him able to interact with the publication, whether it is an offer, an advertisement, or even an indicative article.

Yoast SEO components

The Yost tool appears on the posts page on WordPress, consisting of two main factors, which are the terms “SEO” and “Readability”, or what is known as readability. In the following, we will learn about each factor and what are the conditions for achieving it in order to reach the best form of the text published on your site.

Note: It is important to know that the Yoast SEO add-on does not guarantee you the top spot on the search engine, but it offers you some factors that you can follow to ensure the best quality of your article in terms of readability, and not the entire back-end SEO process that has a major role in topping the results.

The main goal of installing the Yoast SEO add-on is to take advantage of the advice it provides while writing the article, to ensure the availability of basic SEO elements that will help the site lead in the first results, without losing or forgetting an important article element. SEO strategies vary according to the purpose of the site, so many factors have been taken into account to help shape the article to suit the purpose for which it was written.

اضافة Yoast SEO

In the image in front of you, you will find the keyword field for the article, and in it we write the target word of the publication, to which we will apply the rest of the factors. It is worth noting that if you install the Yoast SEO Premium tool, you will get the opportunity to focus on more than one keyword, which will increase the chances of optimizing your article. The keyword should not exceed 4 words, which is the limit allowed in the tool.

SEO factors in the Yoast SEO plugin

The Yeast SEO add-on has 15 main SEO factors, and they are in order:

اضافة Yoast SEO

  • External links: These are external links from another site that are included in your article.
  • Image keyword phrase: It means the alternative name and title of the image added in the article and its matching with the target keyword.
  • Pictures: Refer to the pictures in the article and the necessity of their availability.
  • Internal links: Links to the site itself, which are located on keywords in your article.
  • Key phrase in the introduction: indicates that the keyword must be present in the introduction of the article.
  • Key phrase length: Refers to the length of the keyword
  • Key phrase density: The number of times the keyword is repeated and where it is distributed within the article
  • Key phrase in Meta metadata: Indicates the availability of the keyword in the meta description
  • Meta Metadata Length: It means the length of the meta description that will appear on search engines, and it is estimated at a maximum of 140 characters.
  • Previously used keyword: indicates whether the keyword has been used before or not.
  • Key phrase in subheading: Measures the number of times the keyword is available in H2 and H3 subheadings.
  • Text Length: Measures the length of the published article, which should not be less than 300 words.
  • Key phrase in the title: indicates the presence of the keyword in the title of the article or not.
  • SEO title width: Refers to the length of the written article title
  • Key phrase in slug: The presence of the keyword in the URL of the article.

The tool evaluates SEO points in three colors, they are:

Red: points that did not meet the SEO conditions and must be worked on.

Orange: indicates that there are some minor modifications.

Green: indicates the completion of the point and its compatibility with SEO.

Google preview in Yoast SEO plugin

اضافة Yoast SEO

Adding Aliust SEO provides an opportunity for website writers to get acquainted with the format of the article as it will appear on the Google search engine, through the mobile phone or desktop. At the bottom, you will see a “slug” box for specifying the URL of the article. Google displays, sorry, the name of the article and the name of the site, several words that describe the internal content of the article, and it is a prerequisite that it contains the keyword.

Readability factors

اضافة Yoast SEO

In the image in front of you, the readability tab appears, which includes several important factors that help you determine the ease and difficulty of reading expected for the reader. Yoast SEO depends on a set of reading factors, which are:

  • Transitional words: means the words that facilitate the process of reading and moving between sentences smoothly and wonderfully.
  • Consecutive sentences: Refers to the presence of 3 or more consecutive sentences that begin with the same word.
  • Distribution of subheadings: Refers to the distribution of subheadings, and there must be a subheading every 300 words at most.
  • Paragraph length: Refers to large paragraphs that may cause difficulty for the reader.
  • Sentence length: It refers to the number of words that can be contained in one sentence, which is approximately 25 words.
  • The passive voice: It is concerned with the formula of constructing sentences to be more clear to the reader.

Social networks in addition to Yost

اضافة Yoast SEO

One of the great features that distinguishes the Yoast SEO Premium plugin from the Yoast SEO plugin is this tab, which is specialized in sharing articles on the WordPress platform on social media. This feature, which is only available in the paid version of Yost, makes the tool useful not only in formatting and optimizing the article according to search engine algorithms, but also in marketing it via social media easily and easily.

Note: You can take advantage of this feature after linking your account on social media Facebook or other platforms to the WordPress platform of your site.

What makes Yoast SEO Premium different from the free version?

The paid version of the tool appears with a set of very important additional advantages, which we have already referred to in the previous comparison. Let’s summarize the most important of these advantages that will help you determine the importance of the paid version, which major bloggers on search engines are interested in.

Keyword targeting

اضافة Yoast SEO

As you can see, the paid version allows you to include 5 keywords and work on them, and this is a great thing that increases the optimization of the article for search engines. It is better for you, when using the paid tool, to match the main keyword with its counterpart in the title of the article, and the rest of the words are partially matched.

This feature means that you will get more free traffic as a result of targeting many keywords. You should pay attention to the need to include a set of secondary keywords next to the main keyword to take advantage of the multiplicity of target words in the paid version.

Unrelated content

اضافة Yoast SEO

Orphaned content is a new and distinctive feature of the paid version, which enables you to identify the articles of your blog and does not contain any internal links. Internal links link your content with the rest of the site’s content, so it becomes like a chain that appears to search engines together.

The presence of isolated content means that it is outside the scope of search by the search engine and users, and does not help you reach satisfactory results on its own. You see in front of you the shape and location of the isolated content tab within the Yoast SEO plugin, so that you can add internal links to complete the chain and start the improvement and ascent processes.

Redirect addresses.

اضافة Yoast SEO

If one day you come across a page on a site that does not show any content, and it says in large font “Error 404”, know that you have encountered a non-existent or broken URL. These broken links appear for many reasons, such as moving pages, changing site hosting, or even accidental deletion, and this page has great damage to the site’s improvement processes.

This feature can redirect from the old address to a new address suitable for the page, and tell your visitors to change the title of the article or page to a new one, or use Yoast SEO Premium to direct to one of the available solutions for the tool, for example:

  • 301: The page is moved permanently.
  • 302: The page was found.
  • 307: Temporary page redirect.
  • 410: Permanently delete the content.
  • 451: The content is not available for legal reasons

Internal backlink suggestions

As we have already mentioned, the need to link articles and pages on your site so that they do not become isolated and visitors cannot access them. The paid version of the Eliast SEO tool provides you with an important feature that helps you in the linking process.

After you start writing the article and the main and subheadings, the tool offers you several suggestions for articles or blogs that you have previously written on the site and are related to the main keyword or help, and it appears in the form of a “Yoast Internal Linking” selection box that includes related articles that you can link through, To make the article more consistent and related to the content provided by the site.

Social media preview

After you finish writing the article, the first thing you think about is marketing and promoting your article to get a traffic rate. One of the means of promotion provided to you by the paid version of Yost SEO is the “social preview”, which provides you with visibility of your proposed post on your social media, which you previously linked to using the Yost add-on.

With ease, and by pressing a button on the share sign on the side of the tool, the format of the proposed publication will appear to you on the Facebook or Twitter communication platforms, with the ability to download the images that you want to display with the publication.

Advantages and disadvantages of Yoast SEO Premium

There is no doubt that adding Yoast SEO Premium is a breakthrough in search engine optimization, and it offers many advantages and disadvantages that we can summarize for you as follows:

Yoast SEO Premium features

  1. It increases content optimization for search engines by using multiple keywords and others.
  2. It integrates a number of important additional features such as “Robots Meta” and “RSS footer”.
  3. It provides support via e-mail around the clock and throughout the period of purchasing the tool.
  4. It provides important suggestions for internal backlinks

Disadvantages of Yoast SEO Premium

  1. The possibility of reducing the speed of your site as a result of the work of all the features at the same time.
  2. Many security threats to your site if the tool is hacked.
  3. It does not provide a re-link if the link is changed.

Evaluate the Yoast SEO plugin

After completing the presentation of this distinctive addition, which is one of the pillars of the success of your site, which is indispensable in the search engine optimization of your site, but are there other better tools that help professional bloggers or search engine optimization experts other than Yoast SEO?.

On the other hand, there is the “Rank Math” tool dedicated to formatting and optimizing content for bloggers. You can search for those who run their business on their sites using this tool, and learn about the most important features that distinguish it and the characteristics that distinguish it from the Yoast SEO tool. We at Novel SEO provide the best search engine optimization service and outstanding quality in content with a group of professional content writers, all of whom use the Yoast SEO add-on.

Which of the top SEO experts uses Yoast SEO plugin?

Who among us does not know the wonderful Neilpatel, the famous SEO expert and owner of the Neilpatel company, which specializes in the field of SEO and works for major companies in the world. Neil Patel, who was described by the Wall Street Journal as one of the top influencers on the Internet, and one of the top marketers around the world, uses the Yoast SEO plugin.

But how do we make sure that Patel uses this unique tool?

اضافة Yoast SEO

By clicking on the following link https://neilpatel.com/sitemap_index.xml, you will see a sitemap for the Nile Patel site generated using the Yoast SEO plugin. Also, you can view the Backlinko sitemap to discover for yourself the secret behind the search engine optimization of these important sites in the world of SEO.

اضافة Yoast SEO

Thus, we have come to the conclusion of this article, in which we got acquainted with the Yoast SEO add-on, how to install the tool, how to adjust its settings on WordPress, as well as learn about the features of free Yoast SEO, Yoast SEO Premium, and whether it deserves to be one of the tools of a professional SEO expert for the success of his work or not . You can email us via the company’s mail if there are any inquiries about this article of ours.

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