Search Engine Optimization. Search engine optimization is a branch of internet marketing that consists of many individual components. The full potential of a website can only be developed when all the elements overlap. In this article I will explain to you in a simple and understandable way everything related to SEO, How it stands out from other online marketing disciplines and what you need to start SEO.
Search Engine Optimization (SEO): Techniques and strategies by which to increase position to site-specific search terms (keywords) in a search engine such as Google. The primary goal is to get more users’ attention to your website in the search engine and get them to click on the search result. In addition, SEO also contributes to the brand of the company, even if the search result is not clicked, the user perceives it and remembers the brand name.
Search engine optimization (SEO) as a sub-discipline of internet marketing has grown in importance over the past 20 years.
The main goal of search engine optimization is to improve the findability of an individual’s offer in search engines by good ranking sites for related search queries, other goals of SEO are to improve the appearance of the snippet and therefore a better click-through rate and more visitors. Another goal is to improve expectations matching for visitors who come across content from search engines. The main thing is that your own page (regardless of whether it is an online store or a blog) is placed as much as possible in the organic search results on Google. You are trying to optimize your site for suitable search terms (keywords) depending on the topic and view.
One of the greatest advantages of SEO is a very good cost-benefit ratio, high ranking on Google does not buy. But as a result of good optimization, for that you have to invest labor and thus also costs, however compared to keyword advertising, the financial expenses are relatively low. Once Google realizes that customers and readers visit the site frequently, they also shop there depending on the offer and recommend the store to others. You can build an online reputation and increase your ranking.
Another plus: Thanks to the many SEO analysis tools, you can not only analyze your success but also the success of the competition in detail and learn useful tips from the competition.
Of course, SEO has its drawbacks, you will still be dependent on Google. Your SEO strategy that worked successfully a few months ago may become outdated after the algorithm is updated, the above mentioned reputation building can be a very long process that takes weeks and months, the duration and associated costs cannot be calculated initially, on the other hand paid ads achieve Results after a few hours or days.
Search engine optimization is a very sustainable discipline that has a long-term impact.
Check and make sure you can be reached on GOOGLE.
Many webmasters create a website, write invisible scripts, use graphics, and are surprised that no one visits the site as a visitor. The problem may not be that it is all poorly done, it may be a small but good aspect of the source code.
Choose the right keywords for search engine optimization.
The more information in text form you have on your website, the better Google can get a sense of your website. Keywords are one of the central tools in SEO, and the more relevant and relevant they are, the better. What is “relevant” by checking what users are actually searching for and how often they do it.
Improve page speed or site load time.
In short: A crowded, hard-to-read website does more harm than good, mainly because more users are accessing websites almost exclusively via mobile devices, which is why responsive web design is not only mandatory, but also optimizes to meet the needs of that group. precisely targeted.
If you want to run search engine optimization using page speed or website load time, Google PageSpeed Insights provides information about average page performance.
Added value through high quality content.
You have to produce unique and excellently researched content in order to reach the top of Google, Google has clearly stated that websites with bad content will also be ranked accordingly in the ranking, simply because they don’t offer any added value.
High-quality content is what sets it apart: written and organized appropriately for the target group, unique and offers added value, answers reader questions and doesn’t raise any new questions, has titles, paragraphs, etc. that makes reading easier, works with graphics and videos.
Use URLs that are easy to read and understand.
We all know the URLs in the address bar of the browser that cause head shakes. Regularly, numbers and special characters are shaped, making it impossible to understand the meaning of the URL, but that’s exactly what helps with search engine optimization.
Build links and improve page structure.
Link building, i.e. creating a myriad of appropriate, appropriate, objective links between your site and another website, is part of off-page search engine optimization. The basic idea behind this is: the more backlinks that target your website the better your Google ranking.
Search engine optimization (SEO) has been one of the most important branches of digital marketing for several years.
The basic principle is very simple: anyone who optimizes their website content for Internet users will be rewarded with good positions in the search engine results lists, while SEO should achieve a good position in organic search results, search engine advertising ensures a high position in search results Inorganic through paid advertising, both areas are search engine marketing specializations.
The On-Page process is primarily centered around the design and quality of the page itself, and content, structure, images, and more play an important role. Off-page search engine optimization is about actions that take place outside your website. It includes all actions that signal to Google that the page and its content are suitable for visitors to other websites. Linking external pages to your website is especially important. The concept of comprehensive and successful SEO is only possible if both disciplines are taken into account.
On-page SEO describes actions that can be performed directly on your website, the efficiencies are in the hands of the website operator, unlike off-page SEO. It is primarily about modifying the content, but structural and technical components also play a role.
Content: The goal is to create high-quality, unique and relevant content – the so-called unique content, duplicate content should be avoided. At all costs when publishing keywords you should also use synonyms and always write primarily for the reader, not Google.
Structure: Content optimization alone is not enough, the structure must also be attractive. Subheadings, paragraphs, and lists increase readability – for both the client and Google.
Multimedia content: In addition to text, page content also includes images, videos, and graphics, so that Google can read these words. The file name, title, and alt text for images and videos must also contain keywords.
Metadata information: Metadata or meta tags provide information that web browsers and search engines read. Most important attributes of onpage optimization are title and description.
Link Structure: Internal links are not only used by the reader but also by Google to navigate the website, when optimizing the internal link structure it is important to keep the click path length as short as possible.
Off-page includes all actions that are indirectly related to your website, these are basically signals that come from external sources, if page A is related to page B, the web popularity of page B usually increases, because it is important For Google, the relevance or popularity of the ranked page.
Link Building: Backlinks are among the most likely ranking factors. This is why backlink architecture also takes up a large part of off-page optimization. Inbound links are used as a metric to determine a page’s popularity, it’s not just about quantity. But above all related to the quality of links, the term “backlink development” basically describes all active efforts to create backlinks.
Social mentions: The Social Signals area handles all mentions from social media such as Facebook, Twitter or Google. Comments within articles in a blog are also sometimes counted as social mentions. One can only guess how important these are actually to the website’s ranking. Expert opinions differ here however the truth is that positive mentions – ie lots of likes, shares and comments. Not irrelevant, companies that are active in social networks are rewarded. Whether it is through contests, surveys or other contributions, with increasing interest and increasing visitor numbers.
The following SEO tips are best practices in search engine optimization and anyone can quickly apply them without paying tools.
If you answer the following basic questions first, you can be sure that you’ve already thought about the most important points from the start:
-Will my website appear in Google search?
-Offer high quality content to users or not?
-Is my company website visible on Google?
-Can users access my content quickly and easily on all devices?
-My website is safe or not?
Search engine optimization is long-term and usually does not work between a day or two, it often takes some time for the implemented measures to take effect, there is no guarantee that the desired results will occur.
Of course there are also procedures that show their effects after a few days or a few weeks. Sometimes it also takes several months or six months before the first success is achieved.
There are many different SEO tools that can make optimizing some SEO metrics a lot easier. Some of them are quite expensive but they are also really comprehensive and cover different important areas to help with SEO techniques. But there are also many free SEO tools out there that really make sense. We now bring you the best SEO tools, categorized according to different application areas.
AdWords Keyword Planner: Using this tool. You can do a good keyword analysis, to do that just enter the first suitable search term in the search function. You will then receive a list of suitable keyword ideas including search volume, approximate competition rating, and other important values such as . CPC cost. Keyword ideas provide a good basis for keyword research, you will find suitable ideas for new website topics here. Of course you should then rate the keywords according to their relevance to your target group.
Ubersuggest: Whether for your SEO or your content marketing campaign – the tool is a good alternative to Google’s keyword planner. Because it also posts keywords that Keyword Planner can’t find. It also provides other important insights, such as an overview of the PageRank for a given keyword and the estimated SEO difficulty.
Google Search Console: Here you will find many important figures, statistics, and clearly prepared data that will make your OnPage analysis easier for you. You can use them to improve On-Page factors.
Seorch: In addition to important On-Page SEO factors such as correct metadata and internal linking. Seorch also identifies other interesting values such as the number of backlinks and semantic factors such as clarity and hierarchy of titles.
Browseo: With this SEO browser, you can see how the Google bot sees your page – that is, completely bare and without patterns. In Browseo. You can check important OnPage operators and see, for example, page structure, internal and external links, and metadata.
Pagespeed Insights: What about your page load times? You can test this easily with Pagespeed Insights. Enter the relevant URL in the search mask and the tool will show you the page speed in a graphically beautiful way for both desktop and mobile.
SISTRIX Smart: With the free version of Sistrix tool, you as a user can create a free project, that is, monitor a website for free, the tool also provides the option to connect to your Google Search Console account. Smart is ideal for beginners and provides a clear user interface. An On-Page check of your website shows you, for example, your title structure, and whether your meta information is correct and missing alt-text attributes.
target group analysis
A thorough research should be done on the target group so that SEO actions can be coordinated appropriately, different tools can be used for this purpose, there are a variety of tools available from Google itself, but a lot of knowledge about the target group can also be obtained through social media Target group analysis takes a lot of time but is very important.
Choose the right keywords
After extensive research, a major keyword and appropriate secondary keywords must be identified. The search intent of the user plays a major role here. The density of keywords in the text should not exceed 2-3% By the way, the correct keywords are selected with the help of various tools.
Unique content
This has a huge impact on the site’s ranking, as search engines evaluate the content, if the content turns out to be good the ranking increases. Good content should evoke emotions, be informative, appeal to the senses, tell a story, and above all offer added value. The structure of the text, the use of stylistic means, the correct spelling and sentence structure affect the readability of the text.
Meta title and meta description
The first thing a user sees as soon as they perform a search query is the meta title and meta description. It should address these to the user immediately so that they can determine to click on the website, and it should be noted that meta information has a limit on the characters that can be used.
Website optimization
This goes beyond using high quality content, nowadays it is very important for a website to be compatible with mobile devices. As users often browse the internet spontaneously and randomly, website loading time is an important factor. Whether the customer is staying on the website or prefers to search elsewhere, the appropriate URLs must also be specified. So that the user can see at first glance what to expect on the page.
Frequently Asked Questions
For successful search engine optimization (SEO), improvements are made to the website itself. For example on content, title or internal links, these actions are known as on-page optimization. In addition, actions such as link building can be performed independently of the site. These activities are also called off-page optimization or off-site optimization.
On-page SEO is basically all about indexing SEO-relevant content and improving content relevance. This primarily includes technical search engine optimization as well as optimizing a website’s information structure as well as optimizing content.
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