How to create a good guest post

26 February، 2022 137 مشاهدة

How to create a good guest post

You may wonder, dear, what is the fastest way to build your site. You are guaranteed a loyal following that bloggers have already spent a lot of time building. The Guest Post lets you do all this in one fell swoop. When you write a guest post on a site, you not only have the tacit stamp of approval for that post, but you also have the opportunity to benefit from that site’s followers and add that audience to your audience. In this article, we’ll show you what a guest post is, why it’s useful for authors to write, how to write a quality guest post, and how to find guest post blogging opportunities.

What is a guest post?

A guest post is a piece of content written by an author that is posted on someone else’s blog. Writing a guest post is an easy way to gain exposure quickly. But the Guest Post is hard work. It requires much more than just writing a post on a random page. Blogs with large followers have RSS feeds, which means that each post is actively sent to a lot of people. With so many readers for your words, you want to make sure you’re sending the right message. You must ensure that the high posts of the guest post authority for your domain make the readers search for you. You don’t just want them to just enjoy your content, you want them to keep following you.

To achieve this, you have to produce practical and high-quality content. It cannot be purely self-promotion. The best posts of the guest post are introductory and not advertising. In the same way that you write your content with your target audience in mind, you should write every guest post with the target audience of your blog in mind. Your target audience doesn’t have to be identical, but they should step in and at least have a few things in common. Other than that, there is no point in writing a guest post for that blog that will not serve your needs.

Any guest posts you write should also focus on what the blogger needs.

All successful blogs must provide continuous, high-quality content to their readers. This is a difficult one for any blogger to fulfill.

Hence, most bloggers are looking for great content to help keep their reputation going. And ideally, it’s the content they don’t have to move around for.

When you write a successful guest blog post, it’s a win. You help the blogger fulfill their content needs, and you get a chance to be featured on their platform.

But top bloggers have plenty of guest post offerings to choose from. This means that they will take the people who provide the most value to the audience with the least effort on their part.

When looking for guest posting opportunities, always keep this in mind. Bloggers are more likely to hand over the reins to their sites when you can show them how yours and theirs and their audience align.

Communicate with guest blogs

The best way to get your guest post opportunities is to show bloggers that you will provide a lot of value to their audience (and to them) – better yet, the magic formula for getting a guest post has 3 main parts:

1. I love blog

You must show that you like the blog or at least are familiar with it. Never start out with a blogger with something like, “I see you have a blog on X.” It will fail immediately. This makes it look like you don’t know their blog or their audience. Think of this from a blogger’s perspective. Blogging is hard work. Why would a blogger who spent years building a loyal following want to give airtime to someone else who can’t even spend 15 minutes reading the blog? Nothing is known about her. When looking for marketing opportunities, don’t be a mercenary. Try to build lasting relationships with bloggers you genuinely respect or enjoy. Show them that you like their content and that you’ve been following them for a while. You can mention specific posts via your email or say things like:

  • I have been a fan of your blog since I read your post on X.
  • Your thoughts about X have changed the way we train our sales team.
  • I look forward to receiving your posts every Sunday, and love your latest series on X.

Whatever you do, make sure it looks honest. Communication is about building quality connections, not seeing how powerful you can be to sway someone’s ego. Be tactful. Be graceful. be realistic.

2. I’m an expert

Bloggers want a high-profile guest post, so your communication should build your expertise. Why should they allow you to post on the site? Why should their readers listen to what you have to say? You don’t have to literally say, “I’m an X expert,” although you can. There are plenty of alternative ways to tell them your experience. For example:

  • I am the author What is your answer? , an Amazon bestseller on problem solving.
  • I help companies do X by Y.
  • Over the past 2 decades, I’ve built and sold 3 startups, so I know the details of what entrepreneurs are going through.
  • I have helped over 1500 clients rediscover their joy.

If it’s relevant to the content you’re suggesting, you can also provide a sample of things you’ve written in the past or a pdf version of your writing. Remember that this is a presentation, not a full conversation. Give them just enough to realize that you have the chops to write useful content for their readers. And don’t tire them out by sending a lot of material.

3. I can add to your blog and your audience

This is the part where you really try to convince the blogger that your guest post would be a perfect fit for their site. Here the focus is on the value you provide to the blog and the value it will provide to its audience. Both sides are important, and most importantly, give them something specific to stick with. Show them exactly what you plan to write about and what value your content provides. This could be information like, “These 3 tips have increased my clients’ net profit by an average of 78 percent over the past 18 months.” Or it could be something more tangible, like a pdf, template, or digital copy of your content — something to showcase the kinds of high-quality content you plan to share.

Make sure you focus on their audience

If you write content about marketing, it can attract any number of people. But if an article on a topic is aimed only at business owners who want to improve their return on investment and marketing, who should talk about them in your content. You should make your audience close and aligned with the blog. Here are a few more things you can include to show bloggers how your value aligns with their current marketing strategy:

  • Focus on any potential SEO opportunities your collaboration can provide. For example, I noticed that there is a chance of getting a better SEO ranking in this topic. My article can help you grow this aspect of your content even further.
  • View the link back to their blog from your own blog or author’s website. This can help with link building, which aims to increase the number and quality of incoming links to a web page. Ultimately, it can help boost their SEO rankings and drive more organic traffic to their site.
  • Offer to share their blog and guest post with your audience. If you go this route, be clear about your social media followers? Does your newsletter reach 500 subscribers per month? Do you have specific, high-value LinkedIn contacts you can contact? What kind of offer can you make to them in return?
  • Offer to include internal links (links to posts within their own sites). For example, “The guest post aligns well with your ideas in these existing posts on X, Y, and Z.”

10 tips for a successful guest post

Once you get permission to write a guest post, here are 10 tips that will help you write a great guest post that will make you welcome again at any time.

1. Write for their audience

I’ve said this before, but it’s important to know who the blogger’s target audience is and write to them directly. You do not write in the blank. You write for a certain group of people, and you fight a million other things for their attention and time. When your content offers value to the audience of the blog owner, they will give you their attention and your content will resonate much stronger.

2. Compatibility with their brand

Each author has a trademark. Your brand tells readers, “This is what I have to offer, and here’s how it can help you.”

In order to create the strongest brand possible, you need to know who your audience is, what your message is, and what you have experience with—all things that are included in your outreach message. Just like every author has a brand, so does every blogger. It has a specific audience, message and experience. They have a certain way of dealing with ideas.

The best guest posts are those that match the author’s brand with the blogger’s brand. In other words, your content should help them expand and support their message. Your post should fit the style of the blog. If the site is written from a humorous perspective, don’t jump into the conversation with an academic-heavy post. When you write the Guest Post, think of context. What is your best asset to offer in this particular location? You must always be yourself. But being yourself also doesn’t excuse you from being intentional about how it aligns with your blog’s branding.

3. Compatibility with their blog format

Any guest post you write should conform to the typical blog layout. In some cases, the site owners will provide you with explicit instructions for publishing the Just Post. These include:

Divide your message into 3 sections.

Keep your message under 1000 words

Include 5 backlinks.

Whatever they tell you, follow it carefully. Your goal as a guest post is to cater to everyone: yours, the blogger, and the audience. This means that you should listen when the blogger – who is an expert in his audience – tells you what to do and what not to do.

4. Provide practical content

Don’t just give your readers a 10,000-foot view of your topic. Give them something tangible and actionable. Give them something they can take away from the article and do. The more practical value your readers can take away from your article, the more engaged they will be with your content. Every time they use your tactics to attract a new customer, write an effective email, or whatever else you instruct them, you will be top of mind.

5. It’s not about you

You’re not there to say, “Hey, I’m so-and-so, and this is my book. Buy it.” You are not there until you necessarily mention your book. You are there to deliver content that is so educational, fun or purposeful that readers will instantly want to click through to your website and learn more about you.Then, you can sell your book, online course, products, or anything else you want to sell. The Just Post is one of the best examples of content marketing. Content marketing is a type of marketing that involves creating online materials such as articles, blog posts, social media posts, etc., which do not explicitly promote a brand but spark a person’s interest in your products or services. The key to great content marketing is that it doesn’t have to be like marketing. It should look like useful and actionable content. Yes, you write guest posts for publicity, but remember that providing value to your readers is the best form of publicity you can get. The more value you provide, the more readers will want to connect with you.

6. Include a killer subline

You’ll get one chance to say what you’re up to and give people a call to action (CTA), so make sure you get it right. Your anecdote is not necessarily your greatest achievement, although it may be. Consider the audience and think, what would make that particular group of people want to click on it? Are they affected by the degree of graduation? The value of your company? How many people have you helped through your consulting work? The names of other publications you wrote about? Your status as a public speaker?Whatever you choose, make sure it speaks directly to your audience. Your CTA should be the best place for your readers to come to. You should also make sure that you have a great photo of the author. It should be a high-quality, professional image that conveys the tone of your guest content. If you’re talking to entrepreneurs, you might choose a more formal author portrait. If you’re talking to aspiring comedians, you might choose something more interesting.

7. Consider the landing page

Instead of sending your readers directly to your home page, consider sending them to a landing page on your website with a specific offer. This way, you can instantly provide more value to them and get them into your sales funnel. The more value you can offer to your readers, the more likely they are to follow you. Your guest post should be appetizing, keeps readers waiting for more.

8. Include internal SEO links

Bloggers will love you more if you can help them improve their SEO. One way to do this is to include internal links to content already on the site. Backlinks not only link the content on the site, but also give search engines an idea of ​​the site’s structure. This helps create a hierarchy, giving top posts more link value. When you include a backlink, it also invites visitors to dig deeper into the blog. This will inevitably improve blog metrics.

9. Provide all images that Blogger needs

When bloggers provide you with a place to write a guest post, don’t make them do extra work. Give them a flyer ready with everything they need. includes photos and your photos must be high quality and professional; No low-quality screenshots, poor quality iPhone photos, or blurry low-resolution photos. It is even better to avoid stored images. No blogger wants to highlight the same image that has appeared on thousands of other websites. They want their unique content to stand out.

Your photos should also be of an appropriate size and compressed. You need a high-quality image, but you also need an image that loads quickly. If you don’t know the ideal resolution or size, check out the blogger. Finally, create an appropriate name for the file. Don’t give it a generic title like “myphoto.jpg” or “maninsuit.jpg.” Think about how the name of the image affects the SEO of the site. For example, if your post is about how to create an effective meeting agenda, and your photo shows people in a meeting room, you might want the word “meeting” in the title of the photo.

10. Be yourself

You want it to fit in with the style, tone, and content of the blog you’re writing for. This is the key to keeping any influencer or blogger happy. But you also want to make an impression on your readers that encourages them to look for you. The best way to do this is to be yourself. Be aware of and respect the rules and conventions of the Code. Fit but make sure you don’t lose yourself in the process. Authenticity will go a long way when it comes to creating a guest post.

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