“E-A-T” are abbreviations for very important terms in the world of Google, and they are “Expertise, Authority, Trust” or (Experience, Authority, and Trust). In this article, we’ll cover everything you need to know about Google trust signals and how to achieve them.
In this article we will discuss:
Your site contains about, contact, and privacy policy pages. It is obvious and necessary that without these pages, search engines will not consider your site as trustworthy, they will not be able to improve TrustRank using WHOIS, and actual readers will not know that:
who are you? Who runs the site and why do you have the authority to share your industry expertise? All of these questions are answered by the “about” page on your site. It is really your chance to appear and introduce the community to you and that you are an actual entity that does not hide behind a slogan. People like to get to know the people who provide them with the service. Who are your work team, what is the role of each one of them, how can people follow them on social media. This page is considered as a free platform, in which to show how different it is from others, in addition to gaining Google’s trust in your site.
The contact page is one of the most important pages on your site. What is the use of knowing who you are and what you do. Without knowing where I can call you? Are you actively available to help people? These pages are especially important for local businesses and local SEO. Local business websites should include that page in particular which is the one customers can visit to purchase products or services in a physical location rather than just online, their address and structured data which can be easily done using a WordPress SEO plugin like Yoast if your website Powered by WordPress CMS. This is the first way to improve TrustRank using WHOIS.
And last but not least are the policies, disclaimers and disclosures of affiliates. These “boring” pages are the ones that Google clearly gives attention to because they ask all Google Adsense publishers to place them on their site in order to be accepted into their ad network. The reason for this is very simple, most spammers or people who create a PBN will not bother to create those pages on their site which makes that boring page in the eyes of many of them Google’s clear differentiator between real websites run by real people and websites that Can’t be trusted. For privacy policies and terms of conditions,We recommend a solution like Termageddon or Iubenda since they already provide documents that update automatically as the law changes. Obviously, not every site with these pages can be considered reliable, but they are a step in the right direction and one of many signals that search engines like Google use to better understand your site.
WHOIS, pronounced “who is,” is a query protocol used to verify information about domain name ownership. If you’re already a registered business, make this information public. No serious business has private WHOIS information but before doing so make sure the address is real and not your home address, the address where your company is incorporated should be official and real. It’s understandable that some people choose to hide their ownership of the domain so that no one will try to access them or find out who is behind the website but since Google is starting to recognize which sites it considers untrustworthy, it can be worth avoiding. separately ,This seems like a minor change that has no impact on your site in general, but when you take into account the wide range of changes – having a real address, and canonical pages (about, contact, privacy policy). Although none of these signals affect your site independently, it is a right step in a group of steps in the right direction in order to gain Google’s trust.
There are signs that make you reassured when you deal with a site without others, and perhaps the most famous of these signs is that the website is professional and clearly describes who runs the site, the commercial activity of the site, if any, in addition to information about how to contact them and their whereabouts. All these signs indicate to you that it is a site that respects its users and is trustworthy. Below we will explain our most important steps in improving TrustRank using WHOIS.
It is very logical not to rate a new website, which does not contain content or links. From a website that has existed for more than 5 years, the longer and older the domain is, the better content and stronger links it will have, and this is an advantage for it. This does not mean that new sites do not have a chance of success. However, all else being equal – inbound link count and content quality – the general consensus is that an older domain name will still be easier to rank for. Google’s goal is to provide the most relevant results, and so it’s reasonable to assume that they assume a brand-new website is less reliable than one that’s been around for a year.
There are very few SEO professionals working in the SEO field. They say that the length of your domain registration has a negative impact on trust. Google came in response to these rumors. Saying that users should not care how many years the domain has been registered. It is very normal for the domain to be renewed annually. The argument behind the first claim was that trust pages are important and that untrusted sites register for a shorter period of time to reduce costs. But this method makes a mistake by itself, because most of the sites that you visit daily renew the domain annually.
On the other hand, linking to a trusted domain has proven to be a great signal of trust. Look at any ranked website and you’ll notice that they link to each other to support their stats. Strategically and most importantly, linking naturally to other resources on the web is an essential part of writing great engaging content. (and arrangable).
It is also an important step in improving TrustRank using WHOIS. Here’s a great example, this study from Reboot Online proves the point, finding a strong association between engagement and higher ranking. They even repeated this experiment as recently as April of 2020 and were able to confirm that the results are the same. External links remain a ranking factor and are good SEO practices, even to this day. Think of a link as a contribution to the web community.
Linking to other sources proves that you know what’s going on in your industry and aren’t afraid to share other resources that other sites already link to because they are useful and worth including in your content rather than isolating yourself from the rest of the industry. However, it is important to remember that the sites you choose to link to directly reflect on the quality of your site. You link to websites in a way that Google considers unusual, or websites that are of low quality. This may negatively affect your site’s ranking. You also will not want to link to any competing content. If you’re writing a guide on SEO on your site, linking to another SEO guide on your competitor’s site won’t work.
Internal Linking
Inbound links obviously play a huge role in improving TrustRank using WHOIS, and are in fact one of the most important ranking factors. If you run a site that already has a lot of content, you can and should also use internal linking to your advantage.
Now that you know what you can do to earn Google’s trust — the simple things to ensure your site is on the right track — it’s your turn. Find out which of these signals you’re missing that’s delaying your ranking and preventing you from improving your TrustRank with WHOIS.
All Copyright Reserved for Nofal S.E.O™ 2022
