Places where the advertisement appears on Facebook are the specific locations across Meta platforms where ads are displayed, including feeds, stories, reels, search results, Marketplace, Messenger, and partner apps. Choosing the right placements plays a major role in ad visibility, engagement, and overall campaign performance. At Nofal Seo, we help businesses select and optimize the most effective ad placements using data-driven strategies, ensuring your ads reach the right audience, control costs, and deliver measurable results.

How to start a new campaign?

To start a new campaign, begin by defining your objective, target audience, and budget inside Ads Manager, then carefully choose where your ads will be delivered. Understanding Places where the advertisement appears on Facebook is essential at this stage, as selecting the right placements helps ensure your ads reach users in the most relevant feeds, stories, search results, and platforms based on your campaign goals. Proper placement selection from the start improves visibility, controls costs, and increases the chances of achieving strong performance.

  • We click on the “Create” button on a page called “Campaigns”, and a page titled “Create New Campaign” appears. You can choose any kind, let it be “Brand awareness”, as we can see in the following:
  • When you click on the “Continue” button, a page with a new campaign named “New Campaign” appears, and when you enter any ad group within the campaign, you will see the data of this group. From this data, we choose the previously created “Audience” and we find at the bottom the item “placements” (where ads appear )

And it has two options, the first: it means the appropriate places to display your ad.

The second: means that we choose where our advertisement appears and when clicking on the last option. A statement with details will appear for you, as we can see:

  • When we want to delete a selection from these places, we delete the check mark from its box.
  • Below are the sub-areas for each of these applications, which are listed under “Placements”.

Places where the advertisement appears on Facebook

Places where the advertisement appears on Facebook

Places where the advertisement appears on Facebook refers to the different locations across Meta platforms where ads can be shown, such as feeds, stories, reels, search results, Marketplace, Messenger, and partner apps. Understanding these placements helps advertisers control how and where their ads are delivered, ensuring better visibility, stronger engagement, and alignment with campaign objectives and audience behavior.

7 places where our advertisement can be displayed as we can see below:

We will now learn about the 8 options and what are the most important places where the advertisement is displayed.

  • 1- The “Stories” option is located in the “Application” and contains three sub-options.
  • 2- Choose “In-Stream“, which is video ads only, and when you open them, you will find one place with the phrase “Facebook in-Stream Video”, which means video ads that appear while you are watching some videos.
  • (In other words, when watching the video, the video will be cut off, sound and image, to display the advertisement, and after completing the advertisement, it will return to the video again.
  • 3- The “Search” option means, do you like your ads to appear with the search results, and when you open them, only one place appears called “Facebook Search Results”, that is, when you search for a specific thing inside Facebook by typing a specific thing, a set of results will appear for the thing you are looking for.
  • 4- The “Messages” option means that if someone opens his messenger, a message will be sent to him from a specific page for a specific advertisement (this message is not among the messages, but it will be sent to him personally in his “Inbox”.
  • 5- The “In-Article” selection is a special platform created by Facebook for bloggers or those who. They have websites with articles so that people can make a link between their page on Facebook. (This is because when adding any article, the article will be automatically downloaded on the Facebook page).
  • And the extent to which he benefits from this: that Facebook places ads in his articles and gives a return to the owner of the article from the ads that are downloaded.
  • 6- Selecting “Apps and Sites” means that your ad will appear on websites and applications. (Facebook has become like Google, it has partners, Apps, and many sites participate in Facebook).

Everything that was explained above, we can make an automatic setting for all these options by checking the special box

By choice:

  • “Automatic Placements-Recommended” under the item “Placements”, after which we run our ad and after a while we see the statistics. And from these statistics, a specific place for the advertisement appears, and through the report, we choose “Manual Placements” and start choosing or deleting the things that appeared in the report and were unsuccessful.
  • At the bottom, we find an option called “Show More Options”. When clicking on the adjacent arrow, several other options appear, including:
  • In the “Devices” item, you can click on the Edit button, and it will ask you where the ad is displayed for devices, whether “Desktop” or “Mobile”. This means, do you like displaying your ad on mobile devices only, desktop devices only, or both? (It is preferable to leave the default mode).
  • The option “Exclude Skippable” when pressing the “EDIT” button appears, and one selection appears, which we select if desired, as we see below:
  • The “Brand Safety” item is related to the display locations, and every campaign that you implement will find this word inside it.

We have finished writing the post of where the ad will appear on Facebook.

Facebook ad placements

Facebook ad placements describe the specific positions where ads are delivered within Meta’s ecosystem, such as Facebook Feed, Instagram Stories, Reels, Search Results, Marketplace, Notifications, and Audience Network. Each placement offers a unique user experience and plays a different role in driving awareness, engagement, or conversions depending on how users interact with content.

Places where the advertisement appears on Facebook describe the specific positions where ads are delivered within Meta’s ecosystem, such as Facebook Feed, Instagram Stories, Reels, Search Results, Marketplace, Notifications, and Audience Network. Each placement offers a unique user experience and plays a different role in driving awareness, engagement, or conversions based on how users interact with content.

Using Facebook automatic placements, Nofal Seo helps brands optimize ad delivery through data-driven decisions rather than guesswork. We analyze performance reports, refine placement selections, and create scalable ad strategies that deliver better ROI while maintaining full control over where ads appear.

Helpful points for readers:

  • Placements can be automatic or manually selected

  • Each placement serves a different marketing goal

  • Performance varies based on audience behavior and device

Places where the advertisement appears on Facebook

Ad Placements Across Meta Technologies

Meta technologies offer a wide range of ad placements that allow brands to reach audiences across multiple platforms and formats. This diversity helps advertisers achieve better visibility, stronger engagement, and improved performance for their advertising campaigns.

Understanding Places where the advertisement appears on Facebook is a core part of managing ad placements across Meta technologies, as it helps advertisers identify where their ads are shown within feeds, stories, reels, search results, and partner platforms. Choosing the right placements ensures better visibility, stronger engagement, and more efficient campaign performance across Facebook, Instagram, Messenger, and Audience Network.

By leveraging Meta ads placements, Nofal Seo helps businesses identify where their ads should appear to maximize reach and efficiency. Our team analyzes audience behavior and platform performance to ensure ads are delivered in the most impactful environments.

First: Feed Placements

Ads appear within the main feeds of Meta platforms, where users browse content daily. This allows ads to blend naturally into the browsing experience.

Facebook Feed

Ads are displayed while users browse Facebook on desktop computers or mobile devices, whether through the app or a web browser.

Threads Feed

Ads appear in the Threads feed when users access the app on mobile devices.

Instagram Feed

Ads are shown on the Instagram home feed through the mobile app, desktop devices, or mobile web browsers.

Instagram Profile Feed

Ads are displayed within public Instagram profile feeds for users aged 18 and above. Meta’s ad delivery system selects profiles where performance is expected to be highest.

Facebook Marketplace

Ads appear on the Marketplace home page or while users browse Marketplace within the Facebook app.

Facebook Left Column

Ads are shown in the left-hand column on Facebook and are visible only to users browsing on desktop devices.

Facebook Notifications

Ads appear within the Facebook notifications tab alongside other recent notifications.

Facebook Business Explore

Ads are displayed in the “Explore Businesses on Facebook” section when users interact with business posts in the mobile Facebook feed.

Instagram Explore

Ads appear during the browsing experience after a user clicks on an image or video.

Instagram Explore Home

Ads are shown as tiles within the Explore grid alongside recommended content.

Using Facebook ad placements, Nofal Seo helps brands select feed locations that align with campaign goals such as awareness, engagement, or conversions. We optimize placement choices to reduce wasted spend and improve overall ad performance across Meta platforms.

Second: Stories, Status, and Reels Placements

These placements allow ads to appear in vertical, immersive formats that match short-form and fast-paced content consumption.

  • Facebook Stories

  • Instagram Stories (on mobile, desktop, and mobile web)

  • Instagram public profile Reels

  • Messenger Stories

  • Instagram Reels

  • Facebook Reels

  • WhatsApp Status within the Updates tab

With Facebook stories ads placement, Nofal Seo designs creative strategies that fit vertical formats and capture attention quickly. We ensure ads feel native, engaging, and optimized for mobile-first audiences.

Third: In-Content Reels Ads

Ads appear while users watch videos or live streams, allowing brands to reach audiences during high-attention moments.

  • In-stream ads within Facebook on-demand videos and selected live streams from approved partners

  • Banner or video ads shown while watching Facebook Reels

Through Facebook reels ads placement, Nofal Seo helps advertisers capitalize on video consumption trends by placing ads where engagement levels are highest, increasing view rates and brand recall.

Fourth: Search Placements

Ads are displayed when users search for specific keywords or products, increasing the chance of reaching audiences with clear intent.

  • Facebook and Marketplace search results

  • Instagram search results when users enter keywords in the search bar

By targeting Facebook search ads placement, Nofal Seo connects brands with high-intent users at the exact moment they are looking for related products or services, improving conversion potential and ROI.

Fifth: Apps and External Websites

These placements extend ad reach beyond Meta’s core platforms.

  • Native, banner, and interstitial ads across apps via Audience Network

  • Rewarded video ads in Audience Network, where users watch ads in exchange for in-app rewards

Using Audience Network placements, Nofal Seo helps brands scale their campaigns beyond social platforms while maintaining targeting accuracy and performance tra

Understanding Places where the advertisement appears on Facebook is essential for building campaigns that truly perform and reach the right audience at the right time. Still wondering where can we see Facebook ads? where can ads appear? what are Facebook ad placements? and where to place Facebook ads? Choosing the right placements is the key to running successful campaigns and maximizing your ad performance. If you want expert guidance on selecting the most effective placements and building high-performing Facebook ad strategies, Nofal Seo is ready to help you plan, launch, and optimize your campaigns with confidence. Reach out today and turn your ads into real results.