Places where the advertisement appears on Facebook

14 March، 2022 148 مشاهدة

Places where the advertisement appears on Facebook

In this article, we will know where the advertisement appears on Facebook and everything that we will be exposed to. Facebook Ads appear in certain places, and they are all equally important, since there are people who visit Facebook from their computers and others from their mobile phones, and this is why you should take both Both sides to consider when creating your ad.

How to start a new campaign?

  • We click on the “Create” button on a page called “Campaigns”, and a page titled “Create New Campaign” appears. You can choose any kind, let it be “Brand awareness”, as we can see in the following:
  • When you click on the “Continue” button, a page with a new campaign named “New Campaign” appears, and when you enter any ad group within the campaign, you will see the data of this group. From this data, we choose the previously created “Audience” and we find at the bottom the item “placements” (where ads appear )

And it has two options, the first: it means the appropriate places to display your ad.

The second: means that we choose where our advertisement appears and when clicking on the last option. A statement with details will appear for you, as we can see:

  • When we want to delete a selection from these places, we delete the check mark from its box.
  • Below are the sub-areas for each of these applications, which are listed under “Placements”.

Places where the advertisement appears on Facebook

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7 places where our advertisement can be displayed as we can see below:

We will now learn about the 8 options and what are the most important places where the advertisement is displayed.

1- The “Stories” option is located in the “Application” and contains three sub-options.

2- Choose “In-Stream”, which is video ads only, and when you open them, you will find one place with the phrase “Facebook in-Stream Video”, which means video ads that appear while you are watching some videos.

(In other words, when watching the video, the video will be cut off, sound and image, to display the advertisement, and after completing the advertisement, it will return to the video again.

3- The “Search” option means, do you like your ads to appear with the search results, and when you open them, only one place appears called “Facebook Search Results”, that is, when you search for a specific thing inside Facebook by typing a specific thing, a set of results will appear for the thing you are looking for.

4- The “Messages” option means that if someone opens his messenger, a message will be sent to him from a specific page for a specific advertisement (this message is not among the messages, but it will be sent to him personally in his “Inbox”.

5- The “In-Article” selection is a special platform created by Facebook for bloggers or those who. They have websites with articles so that people can make a link between their page on Facebook. (This is because when adding any article, the article will be automatically downloaded on the Facebook page).

And the extent to which he benefits from this: that Facebook places ads in his articles and gives a return to the owner of the article from the ads that are downloaded.

6- Selecting “Apps and Sites” means that your ad will appear on websites and applications. (Facebook has become like Google, it has partners, Apps, and many sites participate in Facebook).

Everything that was explained above, we can make an automatic setting for all these options by checking the special box

By choice:

  • “Automatic Placements-Recommended” under the item “Placements”, after which we run our ad and after a while we see the statistics. And from these statistics, a specific place for the advertisement appears, and through the report, we choose “Manual Placements” and start choosing or deleting the things that appeared in the report and were unsuccessful.
  • At the bottom, we find an option called “Show More Options”. When clicking on the adjacent arrow, several other options appear, including:
  • In the “Devices” item, you can click on the Edit button, and it will ask you where the ad is displayed for devices, whether “Desktop” or “Mobile”. This means, do you like displaying your ad on mobile devices only, desktop devices only, or both? (It is preferable to leave the default mode).
  • The option “Exclude Skippable” when pressing the “EDIT” button appears, and one selection appears, which we select if desired, as we see below:
  • The “Brand Safety” item is related to the display locations, and every campaign that you implement will find this word inside it.

We have finished writing the post of where the ad will appear on Facebook.

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