Teaching SEO from scratch to professionalism

17 September، 2023 132 مشاهدة

Teaching SEO from scratch to professionalism

SEO education includes search engine optimization or SEO for short. This includes all actions that improve a website’s position on search engines such as Google.

The meaning of “SEO”

“SEO” is a set of strategies and practices aimed at increasing the visibility of a website by improving the site in search engine rankings.

SEO is an acronym for Search Engine Optimization, which means Search Engine Optimization.

What is search engine optimization (SEO) and how does it work?

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SEO is a search engine marketing strategy that, by displaying your company page in natural search results like Google, creates an opportunity for users who don’t know the service or product to view and look at the page. The page with the highest click-through rate in natural search results is said to be the page shown in the first place, even if you publish your company’s web page, if it is shown on the fourth or fifth page in search results for keywords related to services and products, you cannot expect an opportunity To contact the user, your page must appear high in search results with relevant keywords so that users searching for information through your search can visit your page. Those are the first principles of SEO education

Marketing professionals are expected to maximize conversions directly related to sales The definition of conversion varies depending on the site model, but for media sites revenue from advertising fees is the base Product Number of Purchases Used In SEO you can Expect an increase in conversions by increasing user reach by ranking them highly with keywords related to your service or product, search engine optimization (SEO) is a marketing method that increases flows through natural search to increase conversions.

The most important SEO metrics

Search Engine Optimization (SEO) is a complex process that consists of a large number of individual actions and requires a lot of time, work and SEO education. In short, SEO can be divided into two areas: on-page optimization and off-page optimization. On-page optimization affects all measures that can be taken. On your website, this includes a technical website, fast loading times, high quality content, relevant keywords, and good usability. Off-page optimization deals with all the work that does not happen on your website, this means above all the backlink architecture i.e. mapping your links to other websites.

How do search engines work?

Do you know how search engines recognize your optimized site or page and display in search results? Search engines try to collect countless pages on the web every day. By recording (indexing) the information collected by the crawler in the database. The search engine recognizes the existence of the page for the first time, then based on the information indexed various factors are evaluated to determine the search ranking of the page. When the user searches for a keyword in the search window, it analyzes the meaning of the word in the searched keyword and the search intent that triggers the search, finds the most appropriate page from the database, and generates search results.

When a user searches for keywords related to their service, the search engine attempts to display the page containing the content that best meets the user’s search experience at the top of the search results, and the company’s web page is shown in the search results. Page should be done, also when a new page is published or the site is significantly improved on a company site, it takes time for ranking and number of streams to be affected by this crawl and ranking process Understanding how search engines work in this way will help you determine the need for action on why Pages not indexed is a problem and needs improvement.

But before we get into search engine optimization (SEO), we first need to understand how search engines work. Search engines like Google have the ability to analyze all the public pages on the Internet. A large number of criteria play a role in determining whether a website is ranked. Positively or negatively by Google, Google summarizes all of these criteria into a so-called “search algorithm”, which ultimately determines where a website appears in search results. Google won’t tell us exactly how this algorithm works, however what we do know are the individual measures that It can be taken to improve the website in Google ranking.

What is on-page SEO?

Search engine optimization can be roughly divided into two subject areas: off-page and on-page optimization, off-page records measures that occur outside the website, eg link building On-page SEO, on the other hand, describes technical and content-related measures that are implemented On the website itself, the website should be optimized so that a crawler can easily access all content and index all relevant information without difficulty.

Since on-page SEO includes all the actions that take place on the same website, it involves a variety of different topics and these include:

Technical Measures:

Ease of use of a mobile phone
Aspects of crawl control (such as bot meta tags and canonical tags)
The internal link structure of the site
URL structures

What is off-page SEO?

Off-page search engine optimization includes all measures that can improve keyword rankings. Off-page search engine optimization consists of the following areas:

Improve broken links.
Co-occurrence of search query patterns from ‘own brand name + subject/keyword’.
Optimizing the iterations shared in external media (other websites, social media…).
Brand popularity by increasing search volume for your brand.
Promote brands (brand names) in external media (other websites, social media…).

Off-page SEO can enhance individual documents as well as improve authority and trust at the domain level.

SEO objectives

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The main objective of SEO, quite simply, is to be placed in the top positions in organic search results, especially of course in Google search results but also in various other search engines. The goal is to represent it in search terms relevant to the user by relevant pages in the highest positions in search engines such as Google, Yahoo or Yandex.

You must ensure that the display of search results (excerpts) that appear in search engines should motivate users to click on the result, i.e. your website, the goal here is to meet user expectations regarding content matching between the query in question (search term) and your snippet You and your website content, so that the user remains on your website and does not go directly to another page.

So the paramount objective of search engine optimization is to bring more visitors to the website in question via Google’s organic search, i.e. to tailor the results in search engine results pages through various measures so that your website is at the top and has the best CTR In order to achieve this objective, the current status of KPIs must first be determined in order to improve them through targeted SEO measures.

Advantages and disadvantages of search engine optimization

SEO education has its advantages and disadvantages. The first advantage is that you can communicate with users who do not know your service or product through search results. Before a user purchases a product, the user is supposed to compare several products or collect information about the product. Being able to reach users who are looking for information for a purpose is a very effective way to attract customers. If you insert ads, you will be charged for clicks, but for SEO, you will not be charged for user traffic, if you can display high rankings with keywords that companies focus on, you can reach conversion that leads to conversion without spending a budget Huge ad.

On the other hand, the drawback is that in the case of websites that deal with new products and services that are not present in the world. The keywords to be searched will not initially be present, as new products and services become more popular. We can expect the search market to grow, but SEO is not recommended as a primary marketing action, in addition to that after optimization measures are implemented, it will take some time before it is evaluated by search engines and has a positive impact on rankings and flows. Depending on the size of your site, the more pages you implement, the longer it will take search engines to learn and rank your pages. Moreover, no matter how much optimization measures are taken, ranking may change due to external influences such as the state of competing sites efforts and algorithm updates. Research, it is important for SEOs to understand and act upon these characteristics.

What measures are needed for search engine optimization?

Search engine algorithms are evolving day by day, but there is no need to change your SEO measures or policies with every algorithm update. Google is developing its algorithms to improve the search experience. How do you get search user satisfaction on your site? In addition to providing useful information that users are looking for. It is also important to be clearly aware of some of the content using images and videos, and to make the website itself easy to use.

Nowadays searching on mobile phone instead of PC has become prevalent. So it is necessary to have a look at the mobile search experience, the text size is such that the user can read it without making it bigger when browsing on mobile. The links are arranged appropriately so that users don’t accidentally click on a button that is not what they intended. Be aware that sites that do not use responsive web design, where the “HTML” source is the same for PC and mobile, may have differences in content between PC and mobile It is recommended to check once if there is any difference in the main contents between PC and mobile. Here we have explained the most important steps in SEO education.

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