We know that you are looking for a successful e-marketing company, so do not think that you are reading our article now by chance, as there is no room for coincidence in the world of marketing and business. What you see in front of you is one of our marketing methods, and this method depends on the search engine optimization of our site, and because you are a carefully targeted customer, the company has made efforts to search for you and not the other way around like other companies.
In this article, we will present to you one of the creative marketing methods that we rely on in our marketing campaigns, and we will learn together about the components and method of implementing this important strategy offered to you by Novel SEO, the best electronic marketing company in Egypt and the Arab world.
There are many e-marketing platforms that rely heavily on a large number of visitors, and I will mention some e-marketing channels
There is no doubt that e-marketing now has greatly outperformed traditional marketing in terms of saving effort, in terms of following up customers, and in terms of exploring new customers permanently and continuously that is not affected by any changes or economic or health conditions.
Our marketing prices vary, and the reason here is to use our marketing strategy that uses a giant effort in its implementation, which is an integrated system to obtain customers in a professional manner and very high quality without making any mistakes, and the company is not a beginner, so our experience in this field is priceless. You can resort to another company as a company ME, which also uses the same strategies to work with us, but at a lower price, not as good as our company in implementation, and the reason here is the experience in implementing this strategy
The most common problem we hear from people all the time about Facebook ads is that they don’t know how to sell, and that all the interaction that gets on the ad is either comments or messages. People just ask about the details and the price, but no one buys.
When a new customer comes to us, the first thing we ask him is, how do you sell? And the answer is often that he is making an advertisement that is engagement or messages, and sometimes comversion, and the people who have a website and sell their products on it with content that focuses on displaying and selling the product very directly from the advertisement itself, and this is what happens most of the time and the result is the same problem that we said about Everyone asks about the details and the price, but no one buys. Of course, there are people who sell in this way.
In order to explain the problem, what is the cause of it, we must talk about the method in which the face book itself works, which will be explained below by the best electronic marketing company.
You as a user do a lot of activities on your mobile phone. Facebook collects everything you do. This thing calls it signals. After that, the hope store collects signals in its database, and the algorithm starts to form about you who is an avatar. It understands who you are exactly and what you might like and care about. Because she wants to show you things that you care about, and this is logical because it is in his interest that you prefer to open a face book all the time..
Algorithm Over the past few years, it has started to develop on Facebook in order to improve its area in order to show you things you are interested in because it wants you to be available all the time.
Or, in the end, you are a client for us based on your interests, because he knows who you are and what you do…… What do you like and what do you not like, and so on many other things. The result is that you are a potential client for us or for you. You beg them to be potential customers who can buy your product.
This is a simplification of the way Facebook works, but the issue is much more complicated than that. I mean, this is a diagram that explains how the issue is very complicated.
Now you pay money in ads, but you don’t get results, you don’t achieve sales, you will continue to spend on ads, it won’t happen, because this is the whole idea.
Ok, now if you make an advertisement….. and the advertisement does not result, what does this mean?
1- It may be that the advertisement reaches the right people. You have a problem with targeting
2- It is possible that the advertisement does not attract people’s attention, even if they are appropriate, even if you are the targeting officer, but the creative is not right, this is a problem in the creative
3- It is possible that the advertisement is not convincing enough and does not allow them to take the action you want. Perhaps there is a problem with the copy.
Many other problems will be avoided if you apply the strategy that we will explain today, God willing.
In order to put our hands on the problem that companies suffer from, we must understand the types of customers on Facebook in 3 types
They are the customers who are ready to buy, and their percentage ranges between 2 to 4%, and they know exactly what the problem they have, and they are in the mood to search for a solution, and they are ready to buy. People do not make comments on the advertisement.
These are the people who know the problem, but are not ready to buy their case, no…. Different, I am not ready to buy now. The problem is not urgent to me to the point that I want to solve it at the present time. These are the people who ask about the details and the price … People have the problem that the product solves, but they are still not ready to buy
The third type: These are customers who do not know the problem in the first place, and these are the largest percentage of the market, these are 70%, so imagine that you are 70% of your potential customers who do not even know that they need your product, so the problem does not exist in the first place.
If you entered Facebook now and flipped through your newsfeed, you will find that all companies are trying to sell the product directly for the percentage that is ready, but you buy, and this is not wrong, I mean, it is not wrong, and it is not right. When he knows you and trusts you, this will lead us to a very important point, which is that you must build a relationship between you and the customer before he buys, and I myself believe that you do not need to tell the customer that he has already bought, you need to make him trust you, and then he will buy from himself.
In order to solve this second problem, we need to look at what is between the company and the customer in 6 stages that any customer in any company goes through. We will get to know them with an electronic marketing company.
He knows about this company for the first time. This is the customer’s first moment with business. The customer here sees a message for you between Facebook, Google, or anywhere else. If what you are saying is important to him, and click with him, he will continue and go to the next stage. What will this customer know about yourself or how about the product?
The customer likes the company or what it offers here. The customer goes deeper into the relationship. I mean, here he can enter the website or take another action and make a comment or leave a message and so on.
Either he likes what you are saying and finds the appropriate one for him and continues, or he says, “No, I don’t like it,” and leaves you and walks away. Your role here is to know what you can present to the customer so that he likes you or the product
He describes the company and the product. This stage is very important because the customer now admires what you offer, but there is still no trust between you and him. You will be able to fulfill the promise or not, or he will not be able to determine or decide your presence.
If the customer believes the words you say or the words you claim, he will buy without what you say. Buy, I mean, he will reach the next stage after which he will stay here. What can make the customer reassure and trust you?
He decides to buy the product sincerely and he has confidence, so based on that he decides to buy. It is necessary here to have a clear selling mechanism for the customer. I control the movement of the customer. He decides to buy, I mean, and his taste for stage by stage until he buys, and remember this point. When the customer trusts you, he will buy from himself, you do not need to tell him to buy.
This customer decides (many people buy one, two, or three times from companies, depending of course, on the type of product and your fitness, how does it work? Here, any customer who buys a product has expectations in his brain, or he has a problem that moves him towards buying the same product. These expectations are either met with satisfaction. Or dissatisfaction, according to you, your product is dependent on the delivery. If your product or service reaches the customer in a state of satisfaction, then he will buy from you once, twice, or three times, and he will be a lifetime customer, as he says.
That’s why you have to tell the customer what you can do, don’t make the failed marketing promises that everyone claims now, we will work for you and settle for you, but when you come to reach this customer that he buys and you come to deliver what you promised him, you don’t know, and this is a big problem. She has a high business affix because this is what makes you build a true business and always try to say what you can because sooner or later it will all be revealed.
And take it as a rule, no relationship is based on lying, and we all know it, even in personal relationships.
Finally, the last stage of the customer is telling people about this experience. Based on an experience the customer lived with the company, he starts talking to his friends, his family, and his circle of acquaintances. Advertisements He has to change his mindset a bit, I mean shift a little bit, that you make ads to sell to a different mindset, which is that you need to look at the customer after he buys for 90 days, and how will he work? Will he tell people? This flan is strong and sweet, and people over deliverd and did more things, no….. This is a new vision, honestly, I wish people would work with it.
What will you do to make a customer or someone who doesn’t know you and doesn’t know anything about you at all or about the product communicate that he talks about his experience with you in a good way, like his friends and family.
I mean, this is very important, and I mean, I promise you that if you do this right, I guarantee you that the problem of selling will be solved forever, and if that happens, you will not have a problem after that in selling.
Here we are not talking about an advertisement and peace, we are talking about a complete system or in another way you are building a true business.
The marketing strategy must be based on 3 parts or respond to 3 questions that we call question strategy 3
1- What is the first thing you need to do for this customer, what is your position plane or position strategy
2-How will you keep the customer, and this is the second question
3- The third question, which is the most important, how will your database grow, not just one ad, and salvation, not in a group of ads that take people from one stage to another, and there is a very clear selling mechanism, who is the customer, how does he buy, and the steps he takes
This is very important because in the end you want to improve this because you always want to spend less and get a higher return from the ads that you spend.
Well, now, how do you do this before you talk about it? How do you have these needs before we start, because we need these things in order to implement the existing strategy.
First thing:
We need it on the website, and this will have a sales process on it. The customer will go through the stages of how he works until he buys. Follow up with the best e-marketing company, the rest of the steps.
Second thing:
face book bage you must have a Facebook page because many people have a group and things like this you can’t make ads on it after that you need as manager to be in the Ad Manager after that you need a face book pixel that is linked to your website on all its pages event and these things, I mean, do you understand that I am talking about these things a lot?
The last thing is that you have the Facebook shop, if you do. This means that in one case, but what it means is that you sell products online.
Ok, now, what is the method that we are talking about today? Listen before we talk about something. One of the very important things that I believe in also on a personal level is that anything you want to reach and achieve has a method or as they call it a recipe. When you come here we talk about Facebook in A method that you can reach because you solve the problem of selling and sell well better than anyone, and this is what we will talk about now. This is the method that Facebook itself tells people to work with. I mean, it is Facebook and recommend this method.
The method is called Power 5. In February 2019, Facebook launched it. I mean, it launched this method, and this was exactly half of what they said about it.
What does this mean? At a time when we were doing ads on Facebook, we relied mainly on our skill in media buying, and how can we test and adjust in order to reach the best return, because this is our goal, and it took us a very great effort, and the skill of media buying in the first place means a skill very rarely Especially in Egypt.
Facebook canceled the need, it remained for the media buyer, meaning any company can now appreciate it, regardless of its size, small, medium or large.
This is very important for the small business. I mean, I started applying this method myself from about November 2019, and every time we got a better result than the old method that we used to work with. Of course, it saves a lot of things for this method, such as the time and how much work we used to do to reach the same result. Or a similar result. I mean, if we are going to assume that we, in our media buyer scale, reach the same result, if we use this method, we will save a lot of time and effort. What are the elements of power5?
The first thing is auto advanced matching, the second thing is Dynamic ads, the third thing is Automatic Placements, the fourth thing is Account Simplification, and the fifth thing is Campaign Budget Optimization. There is a very necessary rule here that you must adhere to. Reach the best result, he means by it on Facebook, and he will get you the best result, and whenever the reception is already on Facebook, especially in this recent period, it will reach a better result. I mean, either we enter a little bit into the details of each one, you will understand these parts, or you will reach them.
An electronic marketing company will now explain what each one is and how you can apply it to your business. The first thing is auto advanced matching. The Facebook Pixel reads the data of people who enter your site and records everything they do, meaning everything that happens now when you use the auto advanced. Matching When someone records his data on the website, he downloads a book with whatever , make presses the data he puts on you, so Facebook takes this data and goes
On the people who have it and show your ad to people who take this same action in order to be brief. I mean, the people who will buy from you will go to the people who like them, and therefore they will buy as well. Imagine.
This is activated from the Pixel setting, this is the place where it is used.
The second thing is the dynamic ads
I am sure that you have also seen it before. These are advertisements that contain many products and are used to a large extent for e-commerce companies. You will find them, for example. I mean, enter now on Jumia or Souq, and after that go back to Facebook, you will find products that change dynamics.
What happens here when someone enters your website and sees any product, one product or such a product, and then leaves the site and goes to Facebook? This is what I was just telling you to do. Facebook shows ads with products similar to mine. I mean, maybe the same products and products? He sees that this customer is buying it according to the Algorithms he has and the data that he has already collected from the people before that. I mean, those who enter your site and keep showing your ad to the same people. What are you doing? You prefer to be in front of him because this is his interest in this thing
For me, this is one of the greatest things that I have seen since the moment it worked, because you do it once and leave it without occupying your brain. I mean, it works in a dynamic way. You upload the products to Facebook, and then Facebook follows all the movement that takes place on these products.
On the website, of course, and your advertisement will continue to appear for them until they buy, I mean, not until they buy. I mean, it has a period of 7 days now, according to the latest modification of Apple.
It is 7 days after the view or after the click, so it is not the case now, but this is the idea. He keeps showing your ad to people for a while until they buy.
This is normal, and what is not normal is that Facebook allowed us that you can show products in the same way to people who have not seen your advertisement or entered the web site or know about your business in the first place. Facebook knows who is doing it. All Signals are registered, as we said in the way Facebook works. If anyone logs into a site similar to yours or sells products similar to yours, Facebook will show the same ad or your ad to the same people. Because they are interested in these products, he knows. We said that he records everything, and many of us have seen him. I mean, when you start interacting with a specific ad or ads, you find all the ads of the same type appear to you, and this is a very important point because you must know how to compete at that time among these people because the same Those who make Facebook for you as a competitor to other companies, I have this possibility for the same companies, so you must understand here when someone clicks on your ad, if they see your ad for the first time, they will appear to competitors, so you will know how to compete.
The second part is something called dynamic creative
An e-marketing company explains that it is a button that you click on while you are creating a campaign. You will find it almost at the add set level, and this allows you to make one ad, but in the end it is not just one ad. It remains a different group of ads that are done in a dynamic way. You no longer need to do an ab test. .
You upload a set of images or videos according to a set of primary test, a set of headlines, and a set of description
And Facebook will take all the data that you put in, and try this in a dynamic way, so that in the end it shows the best ad suitable for each person separately because he knows this point.
I mean, for example, I like to watch short videos with little words, so an advertisement appears to me in this way.
You like to see a lot of pictures with a lot of words, so the ad appears to you in this way, and it keeps testing everything you put in until it finally reaches the best version of your ad and circulates it to people. This saves many hours of ab tests, so you no longer need to do any tests in the first place. every thing.
The third thing is Automatic Placements
At the present time, your ad appears in 16 Facebook locations. When you activate this feature, Facebook goes to test your ad in all available locations, and it sees which is the best place that achieves the best result. Which is in terms of cost, I mean, and your ad appears in it. You will save a lot in the budget. If you apply this method, or if you use it, I mean.
In the old way, you specify the places where your ad appears. You may see that if your ad appeared on mobile or desktop, it would be better and people would respond in this way.
Now, you are not insulting it on Facebook, which determines which is the best place for each customer, and here we are talking about which is the best place for this customer to interact with if he sees your ad.
And we are talking here about the part of your ad that is Facebook by testing to pasis on dynamic creative that we did. And the ad starts to appear according to the location of the customer that he prefers. Not only that, Facebook is trying to find the best place to display the ad in terms of cost. This is very important. If the mobile news feed is expensive and he knows that it is possible, for example, so-and-so will buy. If he sees the advertisement in the column on the right, he will not see the advertisement, and so on.
Over time, this will make the cost less, and this is something we all wish for and most people suffer from, and this is a very important job of the media buyer.
The fourth thing is account structure
It is a method that makes it very easy to create campaigns. You no longer need to do 50campaign
They are 4,5 campaigns. I mean, this will be almost the most complex, and there is a role in the strategy here, but we will explain it in detail, and when we apply it, you will find the topic simple.
An electronic marketing company, Novell SEO, is the old way we used to work
.
Every account has such a campaign, and every campaign has such an adset, each one goes to certain segments, or we show ads in certain places, or according to what we used to do.
Disadvantages of this method?
Quite frankly, it is not even suitable for small business owners. It is suitable for people who have a huge budget. It is not suitable at all, this old method, and we do not recommend people to use it in the first place.
Any defects left
It takes a lot of time to prepare each campaign and more time to create these campaigns on Facebook
The data that comes from this campaign is a lot, so it takes a lot of time to read and understand it, and it takes a lot of time to manage this campaign, and you keep watching how much media buying is and which campaign is the best. with test audience
Finally, the most difficult thing is to distribute your budget, because you don’t know where to spend it, and this, as I say, media buying suffers from this distress, and this makes you in the end compete with yourself, which in turn raises the cost with you. And every day it increases, and this is because this way you mostly apply it. This account is not simplified, not as Facebook says.
An e-marketing company says that this new method will allow you to reduce the number of campaigns you need to create, which in turn makes it easier for Facebook itself to better reach a customer. It is possible for you, who is very likely to buy your product, and you know all that we do. We try to rely on Facebook to reach the customer who can buy, but we are preparing for it, so we are trying to do it, as this is the way.
This is the structure you are working with at the moment
We said that this Account simplification makes you create maximum 5 campaign, of course it is possible to create more. But we are talking here about a campaign that is ever green, so as we said, you do such a campaign that takes each campaign for a customer from one stage to another until he reaches his purchase, because it is a problem that we see all the time with people that they are doing the campaign one is working on prospecting and they neglect even the retargeting And remarketing and all these things.
This is our structure, which we are working on for all clients now. It is divided, as I told you, into 3 stages: Prospecting, Retargeting, and Remarketing. In Prospecting, you make Campaigns, the first one is Comversion. This will send people to the Website, another one will be Messages, and this will also be the same as Audiences.
The Audiences are present in the most important countries of their names
So, in this part, we will talk in detail about how to create Audiences and how to create all these campaigns. After that, in Retargeting, it will also be Comversion, and Remarketing will be Comversion. And in DPA, which is Dynamic Product ads, you run the Campaign, as we said in the Dynamic add like this… This is the form of the ad account in the end, there is no million campaign left, they are only 5, as we said
The fifth and last thing is the Campaign budget optimization, and this is the part that leads you to the equation that we are all trying to reach. Originally, this is the job of the media buyer…
What is the right message? Who is the right customer for me as a business? What is the right time to go to this customer and he is ready to buy.
How do you do it in the old way that you as a Media buyer prefer to try and see your numbers. And based on the numbers that you see and the results that you reach, you decide 3 things that we said about them
On Facebook before Power5, you used to do Campaign. And it is determined at the level of the ad set the amount that you will spend. If you have, for example, Campaign, you will spend $ 50 per day and it contains 5 adsets
Each adset will spend $10, for example. Now, what will happen? Each adset will spend the $10, regardless of the result you will reach. He doesn’t invite him, he will spend the 10 countries on this adset, whatever the advertisement is, the placement, the Audience, and these things.
But in the new method, with the same data as the Campaign, but instead of defining the budget at the adset level, you use it at the level of the Campaign itself, and we will see this part in practice.
What happens is that Facebook keeps experimenting, and based on the result, it changes the budget, so it reduces the adset that brings bad results, and increases the adset that brings good results.
If you look here, you will find that Facebook checks for itself the 3 elements that we mentioned.
It displays the right message to the right person at the right time, which is why we said that it has already canceled the Media buyer function. You don’t need to occupy your brain at all with this part.
This will reach you over time if you have a 24-hour Sales Machine that will bring people you don’t know at all and turn them into customers, step by step, without your intervention.
All you have to do is provide the advertisements as much as you need to sell more, which is the scaling part.
In this article, we have finished with the best e-marketing company with more than 10 years of experience and got to know me about the marketing strategy of Novel SEO.
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