We will now talk about the types of campaigns on Facebook, the goals and types of ads that you should use to promote your products. Improving advertising on Facebook. When a new advertisement is made, from the perspective of Facebook, this is called the learning stage, and it is saved in an area it has during the learning stage. Facebook sees your ad and chooses the best practice for you and the best audience. The ad can be targeted by the segment you select. The best times for the advertisement to be shown, the best age, and the best area in the country that you have chosen for it.
Types of campaigns on Facebook
To begin with, in order to identify the types of campaigns on Facebook, we must take several steps, the first of which are:
Open any advertising account.
After selecting an advertisement, a page appears showing the “Delivery” column in the statistics. It is included in the “Campaigns” section and the “Ad Sets” level.
From the campaign, we click on the “Edit” button, and we notice that this button appears after pointing the mouse over the campaign.
Then the “New Ad Set” campaign appears, and from within it we ask him what we want. When you click on this option, a page appears and a section called “Optimization & Delivery” appears, and at the bottom is the phrase “Optimization for Ad Delivery”, meaning based on what you want to improve the ad on the basis of in order for it to reach.
When you click on the adjacent arrow, a list of four options appears, as we see below:
The most important of them is the “Landing Page Views” option. When you click on it, the focus appears on the people who press and wait until they enter the site page. This is the category that interests us, and the expected results appear on the right of the page, as we can see below.
The second option is “Daily Unique Reach”, which means improve the ad so that it reaches the interested person more than once.
One of the types of campaigns on Facebook is “Traffic”, and the best type is “Landing page views”.
We close the page and create a new “Campaigns” with “Brand Awareness” and from the “New Ad Set” a page appears, and “Optimization & Delivery” appears. Empty and called “Ad Recall Lift” (this option is not active) and means that the people who received the ad remember this ad within two days in which they saw the ad and the result of “Brand Awareness” does not have any improvement and that the improvement appears in the results.
We go back to the “Campaigns” page and select the “Reach” option, from the “New Ad Set” and from the next page at the bottom and in its “Optimization & Delivery” main goal, which is “Reach”, which is to deliver this ad to a certain number of people.
In the adjacent arrow, two options appear, as we can see:
The first option: “Reach”, which means that it reaches the largest number of people.
The second option: “Impression” reaches the highest number of times, and it is better for the “Optimization” option to be “Reach”.
Among the types of campaigns on Facebook are the “Engagement”, as we can see:
From the “New Ad Set” button, “Optimization & Delivery” appears at the bottom. It is assumed here that the optimization will take place on the “Post Engagement”, meaning that it provides my advertisement to people who apply “Engagement”.
We go to “App install”, as we can see below:
By clicking on the “New Ad Set” button and scrolling down, we find the “Optimization Controls”. This type of advertisement is somewhat different, and we find a special “Section” with this name, including the “Optimization Goal”. What do you want? When you click on the adjacent arrow, several options appear, as we see below:
Among the types of campaigns on Facebook are “Video Views”, as we can see below:
And we go to the “New Ad Set” button, and at the bottom we find “Optimization & Delivery” and we find “Thruplay” in it, which means seeing people who watch 15 seconds of the video or more. In the sense that those who use less than 15 seconds did not take it into account, or people who stop the video and watch it for at least 2 seconds, with the choice shown below:
Provided that the video is visible from at least 50% of the mobile screen.
A small, unclear part of the video appears, the rest of the image has not been counted, but if the video image appears. More than 50% of the ad size appeared, and it took more than 2 seconds to watch. This is calculated once. We conclude that the best is “Thruplay”.
We go to select “Lead Generation”, as we can see below:
By clicking on the “New Ad Set” button, and from the next page at the bottom at the “Optimization & Delivery” field, we find in its box an inactive one called “Leads”, which means studying who will record data.
We go to “Message”, which means message advertisements, and when clicking on the “New Ad Set” button, a page appears at the bottom, “Optimization & Delivery”, which is supposed to be on “Replies”, meaning the people who start interacting, we click on “Send Message” the key for the advertisement and start responding by clicking Click “Reply” to complete the interaction.
When you click on the adjacent arrow, three sub-choices appear, as we can see below:
Go to “Conversion” and call it Sales.
And by clicking on the “New Ad Set” button, at the bottom we find in the “Optimization & Delivery” and we find the default “Conversions”, which means a specific process and often a purchase. It is required to understand the people who make purchases and improve the advertisement and the face of these people specifically, but the problem with this ad is that it is in Within a week, it did not produce a result, and therefore it is not possible to learn, and therefore it did not improve the advertisement. It is better to choose “Landing Page Views”, as we see below:
This option means that this ad will be directed to people who press the “Shop Now” button. Not only this but also they are logged on to the site.
Other Facebook campaign types are Catalog Sales.
By clicking on “New Ad Set”, a page appears at the bottom, we find “Optimization & Delivery”, and in it we find “Link Clicks”, which means improving the ad so that it appears to people who click on the image. This is how we reviewed the types of campaigns on Facebook.
Now we have finished this article, and in the next article, we will learn about Facebook advertising plans.
