What does SEO mean?

18 September، 2023 177 مشاهدة

What does SEO mean?

You’ve already heard what seo means, but you don’t know exactly what it means. Or maybe you’re just not sure how it can help you achieve your goals. Search engine optimization (SEO) is a very important marketing task for any site and if you’re new to it, it can be a little overwhelming. To get the most out of SEO, it is important to understand what it is, how it works, and how it can help you. This we may explain in this article with SEO professional Ahmed Nofal.

What does SEO mean?

What does SEO mean? SEO is a set of e-marketing strategies that attempt to position a web page in an optimal position among the major search engines on the Internet (mainly Google).

seo What does it mean is an acronym for Search Engine Optimization, which stands for Engine Optimization It is also common to hear about positioning, to differentiate this free process from what is called SEM or paid positioning (search engine monetization), which will allow it to appear in ads search engine, banners, etc.)

In any case, search engine optimization requires a continuous effort to maintain page quality and positioning by creating original content, links, implementing new widgets, etc.

What does seo mean?

What is SEO (Search Engine Optimization) SEO is the process of optimizing your site, so that it can be better positioned in search engine results for certain keywords. People usually focus on appearing on Google.

It’s about getting people to visit your site without having to pay directly for advertising, and it’s a marketing discipline that absolutely loves to use acronyms:

  • SERP – Search Engine Results Page or Search Engine Results Page.
  • CTR – click-through rate.
  • CTA – Call to Action or Call to Action.
  • CRO – Conversion Rate Optimization or Rank & Conversion Optimization.
  • UX – user experience or user experience.

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Engine optimization is a key factor in ensuring that our page (be it personal or professional) has a greater impact among clients and/or users, as it has been proven that the better the site, the more traffic.

In the long run, a good SEO strategy will allow us to improve the quality of traffic (users who see their expectations met, including our website among their referring pages), good reputation, profitability and, in the case of commercial websites, increased profits. Knowing what SEO means, we will explain in the coming lines the basics of search engine optimization.

Keys to doing good SEO

  • The development of search engines SEO makes them better adapt to the needs of the user, so the better the user experience, the more valuable the search engines to us. Likewise we must have an organized page, correctly choosing the descriptions, categories and tags that identify our page, here is the practical application of what is the meaning of SEO.
  • In this line, don’t forget to take care of your headings and first paragraphs so that they are suggestive and compelling (keywords work best when they are at the beginning).
  • Provide high quality content. In a world as vast and competitive as the Internet, if you want others to visit you, you have to contact them. How? Attracts you with interesting and original content that is constantly updated to meet your requirements.
  • Graphic materials are essential. Users often prefer information that comes to them through photos and videos.
  • linkbuilding. Try adding backlinks to your page from other websites and especially from social networks (even a good placement is an insignificant first step to increasing traffic) Of course, make sure it is working and not broken (very few internet users offer second chances) .
  • Any page that claims to be successful today requires a mobile version.

Why should you care about optimizing the engine for the better?

After we have explained to you what SEO means, we explain to you why we should care about search engine optimization, as research shows that sites on the first page of Google receive the largest number of clicks. The number of people who click on a website (CTR) on Google gradually decreases as their page rank increases. If you do your search engine optimization right (we’ll see about that in a minute), traffic can build up over time, while paid advertising needs a constant investment. Considering that search engines get 93% of a site’s traffic, there’s a lot of potential traffic. to your site. Google is getting smarter and more advanced every day. But you still need help. Understanding engine optimization and optimizing your site will help search engines get the information they need, so you can get the results you want.

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SEO is always changing

As search engines age and algorithms change, some tips stop working and new ones appear. But one thing remains constant. Search engine optimization (SEO) is one of the best sources of long-term traffic, and it can take a lot of work. Applying this is a true understanding of what SEO means.

Basics of search engine optimization

Search engines are designed to find information and provide answers. When it comes to how to conduct a search, Google scours millions of web pages to pull out the most relevant information for its users.

How do you think about improving the engine for the better

Knowing that Google wants to provide the best response to its user request, there are three rules we can keep in mind when we deal with what SEO is:

  • Rule 1: Google is for answering people’s questions.
  • Rule 2: Google knows more than us and the SEO experts do.
  • Rule 3: Google wants answers, not gimmicks to rank better.

So what do you need to do to get your site to rank well? Answer the questions better than anyone else on the Internet. Try not to overcomplicate things. And do not try to deceive Google with short-term methods.

7 basics of SEO for beginners

Hopefully, you’re starting to see that SEO isn’t all that complicated. In fact, it’s very simple, at least the essential parts of this part are. Establishing some SEO basics can make a big difference to your site’s ranking.

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1. Use a content management system that is well adapted to search engines (such as WordPress)

If Google can’t upload to your site, it won’t be indexed and it won’t be ranked. What does that mean? Google uses bots to find websites and to index and rank content. Therefore, if these bots cannot access your site, your site will not appear in the index. If your site is not indexed, then Google is not ranking your site. And if you want Google to crawl and index your site, there are a few things you need to set up from the start.

Presented by: Technical SEO

Don’t lose inspiration from this. Technical SEO is simply making sure that your site loads properly and is visible to Google. Technical requirements change, but the need to keep your site accessible to Google’s bots will always remain. Using “WordPress” as your Content Management System (CMS) is like giving yourself a head start when it comes to creating a search engine responsive website. There are some SEO plugins that do almost everything for you, so you don’t have to worry. Here are some basic things you can do in WordPress to help track and index your site:

Create an XML sitemap

An XML sitemap is the file that lists all the pages on your website. The sitemap is usually located at yourdomain.com/sitemap.xml. If you’re using a plugin like Yoast, creating a sitemap is pretty simple.

Install the Yoast SEO plugin. Go to General and then in the tab at the top select Features. From there, you can enable or disable XML sitemaps and save the changes. Now you just want to submit this sitemap to Google Search Console .

Create a Robots.txt file

Robots.txt is a text file that tells SEO where to go and where not to go on your site. Like a sitemap, the Yoast plugin can generate a robots.txt file.

In the Yoast plugin, go to Tools > File Editor and you’ll see a button to “Create robots.txt file.” Although it’s just a simple text file, not setting it up the right way can greatly affect how your site gets indexed.

Uncheck the “Install search engines” option.

This is a very simple thing to do, but it can be something that greatly impacts your search engine optimization efforts. It’s just that deselecting the option discourage search engines from indexing your site. This is generally used when a site is under development to prevent it from appearing on Google before it’s finished. To find this, go to Options > Reading & Search until you find this.

2. Make sure your site works on mobile devices

In November 2016, Google announced its mobile-first index. Essentially, this means that Google will see how your site appears first on mobile devices, before indexing and ranking it.

It’s harder to think of someone who doesn’t use a smartphone than someone who doesn’t. So it does not surprise you to learn that more than 51% of mobile users have found a new company or product while searching on their mobile phone. According to this study, 52.2% of website traffic worldwide was generated through mobile phones in 2018 The same has been increasing steadily every year since 2009. In addition to all this, according to Google, there are more than 27.8 billion requests on mobile devices compared to computers.

Still not convinced? Here are some reasons why you need your site to work on mobile devices:

  • Site usability You want people to be able to move around your site. So is Google. Responsive web designs allow people to navigate more intuitively, resulting in a better user experience on your site. It is also one of the best web design practices.
  • Page Speed ​​You want your site to load quickly for more traffic.
  • Bounce rate – How quickly can you get out of your site because it’s not working properly on your cell phone? This is not something you want for your users (or for Google).

Traffic Comparison for WordPress Sites: Computers vs. Mobile vs. Everything Else

Mobile devices should be your top priority, there’s no doubt about that. But what you really need to focus on and improve is how your customers interact with your site. In our study of over 13 billion WordPress logins, we found the following:

  • 3.395 billion event requests on computers.
  • 3.1 billion requests occurred from mobile devices.
  • 1.5 billion requests happened from other sources like API calls, SEO, bots, bots, etc.

See the data in Google Analytics and see where you’re achieving the goals that matter most to you. Don’t ignore your users by making your SEO totally dependent on some news you read on some blog that SEO traffic is going through the entire mobile market.

3. Obtain an SSL certificate

SSL (Secure Sockets Layer) certificates are small files installed on the server that act as a security measure for websites. Once installed this will change your HTTP to HTTPS and turn on a lock icon in your browser.

4. Make sure you have fast and reliable hosting

Choosing the right web host can have a huge impact on optimizing your engine. Have you ever come across a website that takes years to load? Be honest, did you wait or did you leave?

Your website load time is an important ranking factor because no one wants to wait forever for a webpage to load. Odds are, if you find yourself in a situation like this, you’ll hit the back button and go the other way. Google knows people do that.

Hosting plays an important role in website loading speed. You need to choose a host that can deliver good speeds if you care about engine optimization.

There are several factors to consider when choosing a hosting provider. things (minimize downtime), get responsive support, security, and . All of these are important considerations to make for the health of your site’s search engine optimization.

5. Get links from other (related) websites

An external backlink (or internal backlink) is an HTML hyperlink that points from one website to another. These are important SEO factors.

Studies have shown that pages with more (or better) external backlinks tend to rank better than pages with fewer external backlinks.

Search engines use links to:

  • Find new web pages.
  • Help decide how to lay out the pages.

SEO search engines use these backlinks to track back to your website. They will track the backlinks on your site pages, point to other pages on your site (internal backlinks) and will track links (external backlinks) that point to other sites.

See these as votes of confidence from other sites. But not all links are created equal. It is better to have some backlinks from good sites related to your site, than to have junk links and irrelevant links just because you have them. Link collecting is an important topic in search engine optimization. Just to stay on topic, here are some techniques for collecting links:

  • Blog Hosting – Find sites in your industry, write an article for them, and link to their site.
  • Collect broken backlinks – Find pages with 404 pages, tell the webmaster and ask them to point to your site (if the alternate link/page is the same as the broken content).
  • Unrelated mentions – Find people who have talked about you online, but haven’t linked to your page and just post the link.
  • From your competitors – Find the links your competitors have.
  • Repurpose content – Turn this article into a video and vice versa.

6. Write the content people want to read

You can’t talk about a topic related to SEO without talking about how important it is to have quality content.

There is no secret recipe, good content is simply content that people want to read. Sure, there are some content marketing basics to keep in mind, like budget, tools, and promotion but you won’t be able to do it without content that people want to read.

It’s clearly more than that, right? That’s right, once you know what you’re writing for (thanks to some good keyword research), there are a few things you can do to improve your SEO content:

  • Improve readability Most people barely read content online, so make sure you divide your content into sections with subheadings and bullets to ensure people aren’t intimidated by that huge wall of text in front of them.
  • Use images – In the same way, include images such as photos and GIFs to enhance your content.
  • Go further – Long-form content isn’t always the best option, but when it comes to content length, long-form articles generally go into more detail, so you’ll get better rankings.
  • Use facts – If you’re stating a fact or using stats to make a point, link it to the study to improve your traffic if it appears in a snippet.

Creating permanent (always relevant) content is always a good thing. But if you fail to improve it, you may be left with a ranking.

7. Optimize your pages

Just having content on your site is not enough. You need to optimize it so that it appears in Google for your desired keywords. Each page should have a ‘focus keyword’ that needs to be optimized for. This does not mean that it will rank only for this page, in fact, a page can rank for multiple terms. But to keep things simple, you’ll need to structure your page optimization around a keyword.

Essential elements for optimizing your pages

After we got to know what SEO means

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Title tags

Title tags are one way for Google to understand what your page is about. You want to make sure that the keyword you want to rank for is in the title tag. You should also consider that the title tag is not the title you see on the page. These tags are usually H1 or H2. Although they may be the same or contain the same keywords, they are two different items. If you use Chrome as your browser, there is a very simple way to find out the address of the page you are currently on. Just hover over the tab and a gray box will appear for that page.

Keep the length in mind when writing heading tags. What Google will display will vary, but a good general rule of thumb is to get around 55 to 60 characters or 600 pixels wide.

You can use this very useful SERP preview tool to make sure your title tags aren’t too long. You want your keyword to appear in the title, but in a natural way. Your title tag is usually the first thing people see on the results page when searching for a keyword. So make a good impression and make them want to click to read more on your site.

meta description

If the title tag is in the header of your page, the meta description is a one-line summary that encourages them to continue reading. The meta description is another HTML element that cannot be seen on existing pages.

On some occasions, Google will choose not to display your meta description and will create your own meta description. But that doesn’t mean you shouldn’t bother writing it. Writing a good meta description can get people to click through to your site. Remember: appearing on SERPs is just the first step. You still have to get them to visit your site.

URL

When it comes to SEO, there are two main things to keep in mind with URLs:

  • Rankings – URLs are a small ranking factor. So ideally, you want to put an important keyword to rank for in the URL.
  • User Experience – A good URL should be easy to understand for search engines and real people. Consider this: Can you guess what a page is about just by looking at the URL.

We have finished this comprehensive guide with an SEO expert on what SEO means and how to optimize the engine for the better.

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