Facebook has a very large database for each user, more than 3000 information about each person with various types of information related to the person, even the simplest information that you do not expect Facebook to monitor, such as when you buy things during the month. What colors attract you. And the first information that Facebook achieves everything you wish for is that the audience is targeted, regardless of its number.
Bear Algorithm in Facebook Ads
In this short article, we will learn about how the bear algorithm works in Facebook ads. And what does Facebook divide the audience?
What does Facebook divide the audience?
It is divided into four levels, which will be explained below:
The first: an audience that only sees and records without making any purchases.
The second: a better audience because it records and can perform some “action”.
The third: better than the second, after registration, he can communicate with the page and send him messages and inquire more.
Fourth: An audience is better than all of the above because it starts sending a message and then the purchase is executed.
How to reach the 4th or A-level audience?
By default, when making an advertisement, it initially reaches the first group of the audience that is least in execution, but that is not the goal, the goal is to reach the fourth audience. How to reach the audience the highest level of implementation? The answer lies in
The Bear Algorithm in Facebook Ads There is an algorithm followed by Facebook called the “BEAR” algorithm, which is an acronym for three very important terms:
1- “B” is the abbreviation for “Bidding” or Auction Value.
2- “EA” is an abbreviation for “expected action”.
3- “R” is the abbreviation of “Relevancy”, which means the suitability of the advertisement to the objective requested of it.
We will get to know the abbreviations of the Bear Algorithm in detail below:
The first thing we are exposed to is the “B” which is the bidding. The value of the auction or the budget for your advertisement determines the extent of the profit from the auctions (meaning if you want to target a large governorate such as Alexandria, whose population exceeds 5 million, do not expect that when you make a daily budget, let it be 10 pounds, for example.You will never exceed the first level, why? Because the large audience of 5 million, we assume that he divided them into four equal segments, that is, each segment contains more than 1 million individuals. The first level because the budget is very small. The “Bidding” budget must be very suitable for the target audience, meaning that the budget you set at least reaches 1% of the target audience per day. The budget must be appropriate for the target audience.
How do we get to the second set of the bear algorithm?
You need two things, namely, increasing the budget if the audience is large, or reducing the audience in the case of the budget being small, so that the percentage of the audience that the daily advertisement reaches is not less than 1% of the total audience. Thus, the “B” level in the “BEAR” is reached, and thus we reach the higher audience. This is the first step that must be implemented.
After we reached the second level and we want to reach the third, higher level, we start to see the other term, which is “Expected Action” and it means the interaction required of the audience on your ad, then what is his behavior when he takes the “Action” and Facebook begins to see if you can switch from the second to the The third or remains the same when the “action” is not implemented and this event is evaluated by Facebook with a phrase called “CTR” which is a percentage indicating the rate of click-through by your audience after seeing it. (That is, how many audiences pressed the ad or made an “action” whether it was a message, an image, a video, a link, a text, etc.). Therefore, your CTR must be 1% in order to be taken to the next level. In the event that it is less than 1%, this means that your advertisement has failed and did not achieve what was required of it, and this is due to several factors, namely.
Factors that make the CTR less than 1%
Advertising wording is inappropriate or unattractive to the audience.
The picture is not suitable, there is no creativity.
The video is without creativity and distinguishing all of these factors reduce the “CTR”. This is in the event that you have targeted the right audience and directed your message correctly.
How to find out the “CTR-Click Through Rate”?
This is done by reading the statistics of the advertisement
You can view an advertisement that was previously made and read its statistics through “Through Rate” and see how much the number has reached.
On the page for this statistic, we find a column called “CTR-ALL”, and next to it is each ad written with its “CTR” percentage.
The term “Relevancy” is abbreviated with the letter “R”. This means the relevance of the advertisement to the audience. After the audience was moved from the second level to the third. That is, the budget has been set and from the third to the fourth, and this means that the “CTR” has been set. That is, the quality of your advertisement, text, video and images is good, and the CTR is high. The audience began to take action. That is, he pressed the button that transferred him to the site or filled out his form. All of these are forms of actions taken by the public, and then he changed his mind and left. You must know that Facebook has the ability to know the details of what the advertiser wants. This is through the “Meta Data” inside the site, Facebook reads it and compares it with the written content, whether it is text, images or video, to identify the suitability of the site to what it offers.This affects your transition to the first level of the masses. This is also known by reading the statistics of the advertisement. This is the bear algorithm that helps us to reach a very high quality target audience.
We have finished knowing the bear algorithm in Facebook ads and how to reach the audience. In the following article, we will learn about the cost of advertising on Facebook and bidding strategies. Follow us with all that is new regarding Facebook.
