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In the interactive ads that we did earlier, we gave Facebook some ad variables. And we left the responsibility on him to choose the appropriate text, image and title for the audience and display them based on the data he has. But the improvement that Facebook will make in this case will be limited only […]

Custom audiences in Facebook ads are those audiences that have previously interacted with your ads, and now you want to select them to retarget them. This step is very useful, because when you send a message to an audience that has interacted with you before, it is much better for the results that you get […]

In the event that you have created a custom audience that represents, people who have visited the site in the last two months. But it turns out that the number of those people is very few, does not serve your goals. In the event that you want to create an audience that is similar to […]

Advertising Policies are the guidelines that apply to ads, keywords, and websites. All ads posted on Facebook are subject to an approval process to ensure that they are safe and appropriate for users and do not violate these policies and terms. Over the course of the lessons that we explained, we got acquainted with many […]

Facebook ad pricing is based on an auction system in which ads compete for impressions based on bid and performance. When you run your ad, you will be charged only for the number of clicks or impressions that the ad receives. The “Billing” or invoicing tool on Facebook, is one of the most important tools […]