Now we will learn how catalog ads work. The truth is that this ad is very special. When you enter any online purchase site and as soon as you browse it or put some of the products in the cart. Once you close the site and exit it and enter Facebook, you will constantly find advertisements for the shopping sites you were browsing, the products you added to the basket or similar products, all because of the catalog ads.
How catalog ads work
To make catalog ads, you must have a pixelated website. It is preferable that the catalog was created by the “Partner” in order to make all the settings in order to create catalog ads easily. From the Campaigns page, we click on the “Create” button, then choose the “Catalog Sales” campaign and choose the name of the catalog we are working on with the advertisement as we see:
After this step, we go to the “Ad Set”. We select the elements within it. The first of these elements determines whether you want to make the advertisement on all products or on a specific “set” that you have specified. In our example here we will select all products.
After that, we determine the budget and campaign return, as we can see:
The next step is to define the “Audiences.” In this type of ads, it is different from the previous ones. You can choose an audience from the previously saved, but with this choice, the advantages of catalog ads will disappear and will have no effect, so we recommend creating an audience again through “Create Audiences”.
Two options will appear, the first “Find prospective customers” and this means that you will target a new audience from your establishment through the stages of creating an audience as we explained before, which is choosing the gender, age, place of targeting and others
The second option is “Retarget ads to people”. This means that it will direct the advertisement to people who interacted before, that is, it will find the right audience who interacts with the catalog ads, as we can see:
In the case of choosing the second option, which is “Retarget ads to people”, we will find several options to come.
Retarget ads to people options
Viewed or added to cart but not purchased.” This choice means the people who viewed the products and added the products to the cart, but the purchase was not completed, and here the period must be specified.
Added to cart but not purchased.” Here you will direct the advertisement to the people who have added to the cart but did not complete the purchase, and we also specify the period.
“Upsell products” This means that you will direct the advertisement to those who viewed the products or added to the cart, but by selecting a specific “Catalog Set” from whom you made before.
“Cross-sell production”. They are the people who have already purchased, so direct the advertisement to them with products similar to the products they have purchased before, and these products are identified by the “set” that you specify for them.
“Custom combination” This means that I will choose anyone who has seen and added any product to the cart. You can exclude people who have completed the purchase process. You can put any condition you want through this option already, as we can see:
Choose a custom combination
It has several options, which are as we can see in the picture:
The first means, do you want to choose from a certain “Set” and not choose all products, let’s choose “all products”.
Second, do you want to target the people who viewed the products? People who have put products in the basket or who have already completed the purchase in our example, we will choose the “viewed”
The third is the “But not”. It is the exception that you specify in order to exclude a certain category of ad targeting and here in our example we made an exception for the “purchased”. They are the people who have already bought as shown above in the picture.
These steps are all in the selection of the “custom combination” to determine the “Audience” of the catalog advertisement.
At the bottom of the page there is an option called “Show more options”. Through this choice, we can specify the audience more, such as age, place, gender and language, as we can see:
Define the audience
We come to the Placements, Optimization & Delivery and leave them as is.
We come to the advertisement itself in order to choose the page on which the advertisement will be published.
After choosing the page on which the catalog ads will be published, you will find that the option called “Dynamic Formats and Creative” is activated, and this means that the advertisement will be published according to what it sees, and it will start diversifying in the way the advertisement is displayed according to the “data” available to it for the targeted people. In the event of deactivating it, we will have several other options, which are:
Here you are the one who determines the type of advertisement you want in the event of deactivating the dynamic formats and “creative”. Mostly we choose the type of “Carousel” or the so-called carousel ads in order to display all the products of the catalog as we see:
Ad creative box
We choose from them the “Multiple Products” and this means that each card in the “Carousel” will be a specific product and this is mostly our choice.
In the “Carousel cards” field, you are asked to specify the “cards” in the advertisement as “Single image”. It means that each product has one image or “Slide show”, and this choice is in the case that each product has more than one image to display in one card.
We come to the selection of “Creative Tools” and here it gives us several options. Do you want to crop the image, put a frame on it, or put information from the catalog. Like price or any other statement to make catalog ads.
Then choosing the “Headline” here asks us to specify what we want to write on the image. Such as the product name, price, description, or the brand of the product. As we see it, we choose anything you want to appear below the image in the advertisement as we see:
The next option is the “Add Card” and from it you can add a card in the “Intro” at the front of the ad where you can put a picture or video. You can also put a map or a profile card, as we can see:
The last step is to click on publish. In the event that you want to publish the advertisement or press “close” if you want to save the advertisement as “Draft”, as we can see.
The ad appears like this, as we can see:
Catalog ads are the same idea as the “Carousel” ad, but the difference is that the carousel ads can only have 10 images in them. In the case of catalog ads, you can put images as you want, without being restricted to a certain number of images.
Finally, we have finished and learned about the work of catalog ads in detail, and now you can learn to create store addresses on Facebook?
