Audiences on Facebook are central to our advertising campaigns, and it’s a feature that allows you to group users with common characteristics and customize your ads accordingly. In this way, we can create campaigns to influence these people with a message that matches their characteristics, needs and problems, all with the aim of personalizing messages and creations, making them more relevant and better attracting users’ attention. Below we will explain how to create saved audiences on Facebook.
Create Reserved Audiences
We explained to you in the previous article targeting and creating audiences on Facebook. Now we explain to you in the following how to create saved audiences.
1- Add the audience name in the designated box.
2- He asks about “Custom Audiences” (people who visited our site).
3- Adding the location of the target audience who is interested in a particular thing.
4- Add age and language.
5- Then the interests we want are selected from that “Custom Audience” We leave this choice as this choice has not been created before.
6- Determine the “Locations” in which the target audience is located, and you can change it.
(There is an arrow under “Locations” when you press it, it shows a menu containing several options, as we can see below.
The first means people who live in this area or have recently been in it.
The second means the people who are in this region (meaning when choosing Egypt, it means Egyptians only and not those coming to Egypt). You can choose this choice because it is very accurate. In this case, you can change the region or country by pressing the arrow next to this country, and a map will appear for you. Determine what you want precisely.
The third people who are most present in this area.
Fourth choice People whose home is more than 125 miles/200 km away.
At the top of the map there is a button called “Browse”, when you click on it, three options appear:
We select “COUNTRIES” and click on the arrow next to it.
A sub-menu appears that contains the continents of the world, from which you can choose the continent you want and then press “Select ALL” to select it.
You can also choose the country directly instead of entering the “Browse” list. For example, you can type “EGYPT” and a list of similar words and the regions they contain will appear. When targeting Egypt as a country, we choose the word next to it (Country/Region).
A map containing this country appears, as we can see below:
You can choose two countries, but the large number of countries affects the reach of the audience specified in the maximum limit for one country.
Example of creating saved audiences
Suppose a governorate within a country and we write “Cairo” for example, a sub-menu appears. You can choose “Cairo” in the “City” field. A map appears as a city, not the governorate, and is in a circle with its diameter indicated. You can reduce the value by pressing the arrow next to this statement, so the area indicator appears and you can reduce or increase space.
When you press the arrow next to the word “Include”, two choices will appear: “Include”, which means “contain”, and the second option “Exclude”, which means except.
You can choose the second option, which means excluding a specific region or city. Then a red pin appears next to which we write the region we want to exclude.
In the event that we want to target a specific area or a specific street and we did not reach to write the area accurately, we can press the “Add Locations in Bulk” option.
After the location is determined, the age, language, and gender are determined and they depend primarily on the Buyer Persona.
A page with the same name appears, and from “Select” we press the arrow, and a list appears, from which we choose “Cities”.
A page appears that inquires about the required cities, so we write in the box what we want, and after completion, we click on the “Match Locations” button.
A map appears that contains all cities or others and shows you the “Locations Add” button (you can add all the locations that have been specified).
Thus, we have created saved audiences on Facebook. In the next article, we will learn how to adjust targeting and create audiences on Facebook? .