In many cases, you are convinced of a certain image or text, but you find that the interaction on it is very weak. Other times, when you change the image to another image you don’t like, it comes with better results. The criterion here is not your personal conviction or not, but the basis is the public’s conviction and acceptance of the advertisement. Therefore, Facebook made the so-called interactive ads on Facebook.
Interactive ads on Facebook
Interactive ads on Facebook or the “Dynamic Creative”. This means that to avoid the lack of interaction on a specific text or image that you have chosen. You can make the entire advertisement variable, meaning that it is possible to put in the advertisement a set of images, texts and “Call To Action” keys, and Facebook begins to identify the audience and interact more with any image or text that it begins to display in the advertisement.
As we said before, it is possible to put more than one text in the ad and Facebook differentiates between them and chooses the best one to display without even using interactive ads on Facebook.
In the event that you made a campaign, let it be “Traffic” and adjust everything in the ad.
From the advertisement page itself, when adding the text, you will find that it is possible to add more than one text, up to 5 texts. Facebook chooses the best among them to display. This is the normal and general in all advertisements as we see:
But in the case of interactive ads on Facebook, the texts will not only be the variable, but everything will become the texts and images and everything in the advertisement.
To do this, we go to the “Campaigns” page, then click on “Create” and choose the “Traffic” download.
We go to the “AD Set” page and activate the option called “Dynamic creative” as we see:
We note that not all campaigns are suitable for the “Dynamic creative” campaign, such as messaging campaigns that do not have this option enabled.
We go to the advertisement page or the ad. We choose the page we are working on.
And from “Ad setup” we choose “Single image or video”, and here I am allowed to choose up to 10 photos and Facebook chooses the best of them to display as we can see:
As for the text, you can also put more than 5 texts
You can add more than one “Headline” up to 5.
You can also add more than one “Description” or up to 5 descriptions as well.
You can also add more than one key to the “Call to Action”. Note that the “Call to Action” button is very important and greatly affects the performance of the advertisement. You can add up to 5 keys to the “Call to Action” as we see:
Call TO Action button for interactive ads on Facebook
But the statistics prove it by Buy Now, Subscribe or Apply Now. Most of the keys that give negative results because a lot of the public stay away from using them and pressing them.
One of the keys that give good results is the “Learn more” key, many people press on it. At that time, you can put a buy now key or subscribe to it. But the primary key is “Learn more”.
Here we have put more than one key for “Call TO Action” and more than one image and more than one text and left the choice to Facebook to display what it sees best.
There is an option called “Optimize Creative For Each Person.” If we activate it, Facebook will display the advertisement with the appropriate image and text for each person, based on the information available to Facebook. Here the advertisement will become variable from one person to another.
In the event that this option is disabled, Facebook will choose the appropriate one to display to all people.
It is better to activate this option, which is “Optimize Creative For Each Person” as we can see:
Here we have learned about the features and how interactive ads work on Facebook, and now you can learn in the following article about conducting ad experiments.