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Ads on Facebook are paid advertising campaigns that allow businesses to promote their products or services to highly targeted audiences across Facebook, Instagram, Messenger, and the Meta Audience Network. These ads help companies increase brand awareness, drive traffic, generate leads, and boost sales with measurable and controllable results. For businesses looking to run effective, data-driven […]

Create Saved Audiences is the process of defining and storing specific audience targeting criteria—such as demographics, interests, behaviors, and locations—so they can be reused across multiple advertising campaigns without rebuilding settings each time. This approach helps advertisers maintain consistent targeting, save setup time, and scale campaigns more efficiently while improving overall ad relevance. Businesses that […]

Create audiences on Facebook means defining and grouping people based on their interests, behaviors, demographics, or previous interactions so your ads reach the right users instead of a random audience. Creating audiences is essential because it improves ad performance, reduces wasted budget, and increases conversions by targeting users who are most likely to engage or […]

Detailed targeting is an advanced advertising feature that allows marketers to reach specific audiences based on demographics, interests, and online behaviors, ensuring ads are shown to people most likely to engage or convert. By using detailed targeting, advertisers can improve ad relevance, reduce wasted budget, and achieve stronger campaign performance through precise audience selection. At […]

Facebook Brand Security refers to the set of tools and controls that help businesses protect their brand identity, reputation, and intellectual property across Meta platforms by ensuring ads appear in safe environments and preventing misuse or impersonation. It allows advertisers to manage content sensitivity, control ad placements, and reduce brand risk while maintaining advertising effectiveness. […]

Bidding Strategies are the methods advertisers use to control how much they pay for ad delivery and results such as clicks, impressions, or conversions across digital advertising platforms. Choosing the right bidding strategy helps optimize budgets, improve campaign efficiency, and compete effectively in ad auctions based on clear marketing objectives. At Nofal Seo, we help […]

The bear algorithm is a data-driven model that focuses on tracking strong behavioral signals and following the most valuable indicators to reach the right audience efficiently. By analyzing detailed user data and patterns, it helps platforms deliver content or ads with high accuracy. At Nofal Seo, we apply the same data-focused approach to help brands […]

The cost of advertising on Facebook typically ranges from $0.50 to $3.50 per click and between $8 and $20 per 1,000 impressions, depending on your targeting, industry, and campaign objective. Facebook uses an auction-based pricing system, which means advertisers can start with small daily budgets and scale their spending based on performance and results. With […]

Budget and schedule refer to the financial plan and timeline that define how a project is executed, controlling how much money is spent and when tasks are completed. Together, they provide a structured framework that helps organizations manage resources, avoid delays, and prevent cost overruns by aligning expenses with planned activities and deadlines. When properly […]

Facebook Pixel is a tracking code created by Meta that allows businesses to monitor user actions on their websites after interacting with ads, such as page views, purchases, and form submissions. It helps advertisers measure conversions, optimize ad performance, and build targeted remarketing audiences based on real user behavior. At Nofal SEO, we use Facebook […]

Facebook event manager is a Meta tool used to track, manage, and analyze user actions such as page views, leads, and purchases across websites and apps connected to Meta platforms. It helps advertisers verify event tracking, diagnose data issues, and optimize ad performance based on real conversion data. At Nofal SEO, we use Facebook Events […]

Create your own transfers events means setting up custom conversion events that allow businesses to track specific user actions beyond standard predefined events. This approach gives full control over how conversions are defined, measured, and optimized, making tracking more accurate and aligned with real business goals. By creating custom transfer events, marketers can focus on […]